week 5 DQ
Mike Mike
Week5Dq.docxWeek 5: Innovative Organizations
Q.1 please watch this video and comment on it. Also what other companies are structured the same way?
(https://youtu.be/5hENFA3CJUY)
Q.2 write a reply/suggestion for this article (Luis)
The video starts by discussing brand knowledge and asking a simple question: What is Apple known for? Of course it gives their own answer but anyone in the class could name something they think of when the name Apple is dropped. Anything from the iPhone, to the old school Macs, or in my case, the Apple 2 back in the day. The video then goes on to describe how Jobs gutted the company and brought in his own team to jump-start the company again.
It is very similar to how Michael Eisner did it when he took over Disney and brought them into a second golden age. Just how the video shows Apple wants the best available products for its customers, Eisner did the same with Disney and brought only the best for their customers too.
Apple senior leader Paul Hubel and his team took a risk with high price points for their product and succeeded. Eisner and his team did the same with price points for tickets and park-hoppers, which allow guests to enjoy multiple parks in a day.
To this day, Apple pushes the envelope on both technology and their price points. Disney has does the same thing with their tickets and their technology for attractions and in their hotels (Galactic Starcruiser and Galaxy's Edge.)
Q.3 write a reply/suggestion for this article (Omar)
A very interesting video talks about How Apple Is Organized for Innovation, the story started when Steve Jobs returned to Apple in 1997, which had a conventional structure for a company of its size and scope. The company was divided into different business units, each responsible for its own P&L. As Jobs believed conventional management had stifled innovation, he laid off the general managers of all business units, merged the functional departments of the business units into one functional organization, and put the entire company under one P&L. While such a structure is common for small entrepreneurial firms, Apple retains it, despite the fact that it is nearly 40 times larger and much more complex than it was in 1997.
Reference
https://hbr.org/2020/11/how-apple-is-organized-for-innovation
