wk 5 case study
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Week5CaseStudy.docxWeek 5 Case Study: International Strategy
Using your Multinational corporation (MNC) TOYOTA Manufacturing Company as your research company, analyze its involvement in FDI over the past 5-10 years. Evaluate the MNC's historical interactions as well as the approach it chooses to engage in. Items you will evaluate include yet not limited to:
1. Examples of FDI the MNC engaged in and why
2. Host country evaluation (Costs and Benefits)
3. Home country evaluation (Costs and Benefits)
4. Trade Barriers? If so what?
5. Celebrations to report?
6. Your overall opinion on the MNC's approach and if you believe its strategy was successful. Use one of the 4 IB strategies presented in class. Please also address WHY you took the position you took.
Resources to assist you to include the International Monetary Fund (IMF), The Bureau of Economic Analysis, Global Investment Trends Monitor Report, The Organization for Economic Cooperation and Development, World Bank Indicators, Doing Business Reports, and more.
Submit this assignment in PPTX (7 slides total is the maximum) (Make a bullet point and Explain more in speaking notes)
Rubric
Week 5 Case Study: International Strategy
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Week 5 Case Study: International Strategy |
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Criteria |
Ratings |
Pts |
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This criterion is linked to a Learning Outcome Clearly shown FDI types and explanation |
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10 pts |
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This criterion is linked to a Learning Outcome Host and Home Country evaluation of costs and benefits |
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10 pts |
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This criterion is linked to a Learning Outcome MNC Barriers/Celebrations to FDI to a foreign country A clear explanation of either barriers or celebrations of the MNC in FDI to a foreign country |
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10 pts |
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This criterion is linked to a Learning Outcome Outcomes and overall opinion of MNC strategy of FDI to a foreign country |
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10 pts |
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Total Points: 40 |
Q. Write a reply to this friend discussion (Oliv) suggest or ask any questions relates to this post. Write in different page please.
“Which of the four international business strategies does your MNC use in the host country?” Much cooperation tries to reevaluate its growth strategy for profitability, sustainability, and continuity. Within the uncertainties associated with global businesses, organizations avoid taking unnecessary risks, requiring a highly strategic approach to meet their goals. One way to minimize the risk is by adopting the safest path toward increased sales. Shell Plc Ghana uses the localization strategy or language investment model to reduce business risk and increase profit. Shell plc Ghana’s localization strategy focus on a long-term plan that guides the business in adapting its product to the culture and language of the host country based on the consumers’ preferences and tastes with less cost pressure. “What are the advantages / disadvantages of the chosen international strategy?” The advantages and disadvantages of the localization strategy includes Advantages: Localization strategy breaks down cultural and language barriers in Ghana market The strategy builds brands and trust loyalty with local audiences by making Shell Plc brand relevant to them. It improves customized experiences and customer satisfaction, gives Shell plc a competitive edge against global and local competitors, and allowing more rapid growth. Disadvantages: Localization strategy takes time, resources and money to develop and implement and making mistake with localization strategy could be harmful to the Shell brand. It is easy for local content to go off-band without proper guidelines and not everything in Shell plc can easily be translated and make sense in Ghana. Langer, B. (2022), Localization strategy: Your guide to engaging a global audience. https://veracontent.com/mix/localization-strategy/ Ordorica, S. (2021). How to build a localization strategy for your global brand in 2021. https://www.forbes.com/sites/forbesbusinesscouncil/2021/05/11/how-to-build-a-localization-strategy-for-your-global-brand-in-2021/?sh=6e8f827f552c
