PRESENTING YOUR BUSINESS

Running head: MARKETING PLAN AND SALES STRATEGY 1

MARKETING PLAN AND SALES STRATEGY

Timeka Ash

Strayer University

BUS 599: Strategic Management

Professor Dr. Andrea Banto

November 9,2020

MARKETING PLAN AND SALES STRATEGY 2

Marketing Plan and Sales Strategy

The basis for adopting a sound marketing approach is a successful marketing plan. The

marketing strategy contains the specifics of marketing and distribution strategies made by an

organization to accomplish its corporate and organizational targets. From this context, the

marketing strategy offers a variety of tasks to be carried out in a specified time period in order to

meet certain marketing goals. The marketing strategy also defines the target market, which

ensures that customers are provided with their goods by a corporation.

Target Market

Zodiac Freakz has very many target markets in the world since a lot of individuals has

sexual problems. Libido has been a big problem worldwide for a long period between men and

women. Many partners or amateurs have experienced a lack of physical excitement or libido

battling depression. Thus, Zodiac Freakz strives to manufacture, supply, and improve libido

proprieties extracted from necessary essential and perfume body oils. These goods impact

marketplace today. I am trying to introduce something new into the industry by launching new

libido enhancing products that will combine the different libido enhancing product categories.

This is appropriately intended to improve individual enjoyment and sexual well-being at all adult

life levels (Ylimartimo, 2019). Zodiac Freakz is a big brand for my new company since it has

long been out on the market, focusing on developing hand-made body oil with exclusive

fragrances.

Market Competition

The competitive market for Zodiac Freakz, a natural aphrodisiac libido enhancing

company is the global sexual lubricant market company. Increased advertising and marketing

efforts are expected to support the growth of the sexual lubricants market in the forecast period

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through the internet's substantial impact on end-user buying behavior. The industry is witnessing

the appearance of numerous local producers of sexual lubricants that interact with existing firms.

With retail sales of more than $50 million, privately-owned labels form a large part of US market

share. Moreover, several other brand extensions, including Tesco, Boots, Asda, and marks and

spencer, prioritize the personal lubrication market in the United Kingdom. Also, improved

branding and advertising further enhance lubes revenue. Online portals and aggressive price

strategies are used by vendors to draw more customers. It is predicted that the United States,

China, Japan, and India will be extremely susceptible to private lubes. Some of the factors

include:

Product features: The products that are to be offered by the company is organic as compared to

those which are inorganic given by a lot of the competitors. They satisfy the customer’s sexual

pleasures.

Purchase price: The commodity is sold at lower and more reasonable price than the rival soda

products. Nevertheless, the health factor of the goods would make certain prices premium.

Quality: The sexual products are manufactured from the industries and directed to the company.

Perceived value: Clients get a positive view of the organic oils that only the company is selling.

Social consciousness: The Organization will leverage on building awareness mostly on value of

organic perfume oil items and especially leverages in preventing lack of sexual appetite.

Value Proposition

The value proposition for Zodiac Freakz company is achieved when all the customers,

both male and female, are contented with the management's services. To identify the strategies

and investments required to protect this future, it requires that policymakers around the globe

know their current and future populations' size, sex, place, and age structure so that they can

MARKETING PLAN AND SALES STRATEGY 4

target policy for equitable development and leave nobody behind. Countries with the most

significant demographic benefits for growth now have the advantages of good health, a good

standard of education, and better jobs when the working population is low (Fomina, 2020). In

particular, the smaller number of kids per family results in more significant investment per child,

greater independence for women for formal jobs, and domestic investment for safe aging. This

will lead to a significant global economic payoff, leading to a generational dividend.

A generational dividend of this nature includes multiple investment intersections. The

most important thing through which no change can be accomplished, is developing people's

capacities, and protecting their freedoms and rights. Young people must acquire the ability to

learn and learn from a dynamic worldwide working environment that needs more skills,

qualifications, and technological knowledge than it has ever been. In startup companies,

approach positioning is critical as it represents the recognizable value chain that configures both

operations and business processes. It is almost difficult for competitors to imitate as

administrators or company owners strategically position their firms. Building on a company era,

companies follow diverse positioning techniques. The best geographical location for Zodiac

Freakz would be consistent positioning and advantage positioning in this situation. Consumers

will also have insights into the premium positioning approach and will decide if our goods,

quality, and the longevity are worth it. The positioning of advantages would allow us to sell the

best functionality of our goods. Our oil recipes increase libido or sexual life for persons of

different ages, for example. Our strategic roles are helped by the use of social media channels

and other online channels.

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Marketing Vehicles

The marketing tools that can help zodiac Freakz

The marketing automation

My list has no clear order, but it is utterly key to anything we do with a powerful

marketing automation platform. All we can do is clear for teammates and essential for a big,

hungry sales department. And Pardot 's going into it. Pardot displays our salespeople all their

prospect's experiences with us – they already read blogs, opened email mails, viewed videos, and

checked at product sites (Bouredji, 2020). This knowledge improves each discussion with the

prospects we have.

Videos

Film is currently not in your promotional mix; however, I should start this segment. In

the advertisement funnel, we always use video, and it matches all other platforms consistently in

terms of interaction. People are enjoying the film! Wistia offers two main things in video sharing

that we are searching for: personalization and automation. Customization will let us select how

we view our web images. We can personalize the player (our colors, your logo) and pick

behavior at the end of the game and add main targeting steps, such as email selection or CTAs,

on various video parts. Analytics lets us analyze our video's efficiency, review at a broad level of

our person, plan, and organization.

Social media

When it refers to a social media campaign in B2B (Business to Business) companies,

getting successful business social accounts is just the start, from where we have seen real

strength is in building champions inside our own global workforce. After all, they speak to our

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targeted group day by day and appear to be 'linked' with them on their favorite media networks

(Astashonok, 2020). That meant that I had just published this post in the day afterward and sent

an email to all the workers. Could you please do share it with social media?'. And well, these

emails were released fast, distracting.

Webinars

Hang on the video, and we also have online courses or live activities that are, honestly,

even more sexy. While the video is the master of material dedication for us, the webinar is a

leading king. We frequently host webinars to encourage and inform our current population and

meet new audiences who may never have learned about Sale Cycle before. Webinars are an

integral part of our approach, whether alone or with a collaborator (a perfect way to share the

burden and expand reach).

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References

Astashonok, A. (2020). Developing Marketing Plan for IT Company.

Bouredji, K., Gupta, R., & Jester, G. (2020). EveryWear Marketing Plan.

Fomina, N. (2020). Digital Marketing Plan. Case Company.

Ylimartimo, I., & Lehtinen, J. (2019). Marketing plan for a hair salon.