Can the attached be done for me about Uber in the next 24 hours?

5/30/2021 Week 5 - Final Project

https://ashford.instructure.com/courses/84317/assignments/1660747?module_item_id=4262477 1/5

Week 5 - Final Project

Due Monday by 11:59pm Points 23 Submitting an external tool

Marketing Plan [WLOs: 1, 2, 3, 5] [CLOs: 1, 2, 3, 4, 5]

Read Week 5 Lecture Chapter 9 of the course text, Principles of Marketing Chapter 10 of the course text, Principles of Marketing It is recommended you review the course text and other resources read or watched throughout this course.

Throughout this course you have explored all of the elements of a marketing plan. Now it is time to put your marketing plan together for the company you selected for your marketing manager internship.

Instructions

Click each button (+) to review tips and requirements or completing that section o the discussion prompt.

5/30/2021 Week 5 - Final Project

https://ashford.instructure.com/courses/84317/assignments/1660747?module_item_id=4262477 2/5

Directions Click each tab to review the instructions to complete and submit your project.

Section 3- Macro and Micro-Environment • Analyze at least 2 elements rom each quadrant o table the 8.1 as the micro and

macro-environment actors that aect the company’s overall marketing strategy.

Section 1 – Company Background • Describe your selected company or

brand.

• Tell a brie history o the company.

• Summarize the core products and services the company oers.

• Identiy direct current competitors. • Explain why they direct

competitors.

Open All Collapse All

+ Part One – Situational Analysis

+ Part Two – The Marketing Plan

+ Helpul Tips

Section 2 -

Formatting Requirements

SWOT Analysis • Complete a SWOT analysis.

• Propose the product or service line you want to develop a marketing plan or.

• Justiy your proposal with a SWOT- based argument or why it warrants marketing investment.

Formatting Requirements

The Marketing Plan final project paper

Must be nine to 11 double-spaced pages in length (not including title and references pages or slides) and formatted according to APA Style (https://writingcenter.uagc.edu/apa-style) as outlined in the Writing Center’s APA Formatting for Microsoft Word (https://writingcenter.uagc.edu/apa-formatting- microsoft-word) resource

Formatting Requirements Folio Submission Waypoint Submission

5/30/2021 Week 5 - Final Project

https://ashford.instructure.com/courses/84317/assignments/1660747?module_item_id=4262477 3/5

Waypoint Assignment Submission

The assignments in this course will be submitted to Waypoint. Please refer to the instructions below to submit your assignment.

microsoft-word) resource. Must include a separate title page and slide with the following:

Title of project in bold font Space should be between title and the rest of the information on the title page.

Student’s name Name of institution (Ashford University) Course name and number Instructor’s name Due date

Must utilize academic voice. See the Academic Voice (https://writingcenter.uagc.edu/academic-voice) resource for additional guidance. Must include an introduction and conclusion paragraph and subject headers for all parts, sections, and subsections. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.

For assistance on writing Introductions & Conclusions (https://writingcenter.uagc.edu/introductions-conclusions) as well as Writing a Thesis Statement (https://writingcenter.uagc.edu/writing-a-thesis) , refer to the Writing Center resources.

Must use at least four scholarly or credible sources in addition to the course text. The Scholarly, Peer-Reviewed, and Other Credible Sources (https://content.bridgepointeducation.com/curriculum/file/e5359309-7d3c-4a21-a410- 44d59303ccef/1/Scholarly%20Peer-Reviewed%20and%20Other%20Credible%20Sources.pdf) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment. To assist you in completing the research required for this assignment, view this University of Arizona Global Campus Library Quick ‘n’ Dirty (https://ashford.mediaspace.kaltura.com/media/Ashford+University+Library+Quick+%27n%27+Dirty/0_bcs tutorial, which introduces the Ashford University Library and the research process, and provides some library search tips.

Must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your Paper (https://writingcenter.uagc.edu/apa-citing-within-your-paper) guide.

Carefully review the Grading Rubric (https://au.waypointoutcomes.com/assessment/29033/preview) for the criteria that will be used to evaluate your assignment.

5/30/2021 Week 5 - Final Project

https://ashford.instructure.com/courses/84317/assignments/1660747?module_item_id=4262477 4/5

This tool needs to be loaded in a new browser window

1. Click on the Assignment Submission button below. The Waypoint "Student Dashboard" will open in a new browser window.

2. Browse for your assignment. 3. Click Upload. 4. Confirm that your assignment was successfully submitted by viewing the appropriate week's

assignment tab in Waypoint.

For more detailed instructions, refer to the Waypoint Tutorial (https://content.bridgepointeducation.com/curriculum/file/dc358708-3d2b-41a6-a000- ff53b3cc3794/1/Waypoint%20Tutorial.pdf) .

Load Week 5 - Final Project in a new window

5/30/2021 Week 5 - Final Project

https://ashford.instructure.com/courses/84317/assignments/1660747?module_item_id=4262477 5/5