week 5 _ discussion

Week 5:

Edgar Wrote:

What is your view of SBC’s strategic marketing strategy?

SBC's strategic marketing strategy does need to improve by adding in multiple platforms to show consumers of their products. With a wide range of bikes for all ages, stages of cycling, and competition bikes that can be ordered. Advance marketing to multiple potential customer online improves their foot print in the market. With being in the industry for so long, they can bring in international customers also. This would bridge the national and international markets for the company.

What is your view of SBC’s use of social media for its target market?

With fitness being the new model for growing adults, social media is the bridge that will introduce new consumers outside of brick mortar or retail stores. With SBC's wide range of bicycles, social media reaches multiple ages and potential customers that might be in the market for a new purchase. Social media is also used for free marketing as customers will share their products with their friends and family. This will extend the brand without having to target just one age group or specialty usage.

What were some of your frustrations you noted in the team project throughout the exercise?

Experience is great but having the team not understand how to listen is difficult. Following a one tracked belief in an employees direction doesn't help mold the team together. When all teammates are able to contribute with their strength and knowledge. It opens up avenues that were once not seen before. When the group is rude and doesn't want to take interest in others opinions, the team is broken and finding a soul strategy becomes difficult.

How would you resolve similar challenges in the workplace?

I've worked as a project manager and years of experience without being open to change is difficult. Everyone wants to speak but doesn't always want to listen to everyone's suggestions. Just like the scenario, I always assess the strengths and weakness of the group. I put accountability on all members of project but I also rely on their responsibilities to bring the project up. Talk to each member about obstacle they are facing or could be facing. If there are any, pull in other group members that have experienced the obstacle and talk about how to resolve it. The team needs to meld together and if there is a weak link, the team is only as good as that member.

Kyle Wrote:

What is your view of SBC’s strategic marketing strategy?

I view SBC's strategic marketing strategy as a unique and helpful concept to induce marketing principles from the integration of marketing concepts and behavioral sciences or relating concepts from human actions to use as a drive to create individual efforts to seek healthy realistic environment that would help human kind. This marketing strategy tends to pursue consumer preferences especially to problems based on combining individual ideas and action from the different fields whether on behavioral or theoretical sciences and would serve as an all over-all business plan to create product or service to appeal to the public.

What is your view of SBC’s use of social media for its target market?

I viewed this as a good promotional strategy to attract the target market because of the presence of Covid19, people tend to rely to social media as their primary activity every day to create distraction from the terror pf the pandemic as well as they gather information from social media as well. It could help the SBC to get attention from the public especially its target market when they use social media platforms such as Facebook, Instagram and others.

What were some of your frustrations you noted in the team project throughout the exercise?

Some of these are grabbing the over-all attention of the team and different views on siding with behavioral or theoretical concepts that create conflicts within the team itself.

How would you resolve similar challenges in the workplace?

I would resolve these challenges by simply giving orientation first on both sides that this project was created to give or contribute knowledge to the public and we should respect each other's perspective and focuses on the team itself. Implementing good communication within a workplace is very important to instill a good positive working environment for the employees