Comm W5 Assignment

3/6/22, 6:54 AM Week 5: Assignment 3: Social Media and Marketing - COMM211 I001 Winter 2022 - APEI

https://myclassroom.apus.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=190168&grpid=0&isprv=0&bp=0&ou=53059 1/2

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Week 5: Assignment 3: Social Media and Marketing

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Mar 13, 2022 11:55 PM

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COMM211 I001 Winter 2022 LE

Assignments Week 5: Assignment 3: Social Media and Marketing

Objectives: CO 1, 2, 4

Description:

Pick a company that uses social media as a marketing and branding tool. Review at least three social media accounts your company of choice uses and assess the following:

1. Based on their social media, how would you describe the company? How is the company trying to portray itself on social media?

2. Are users interacting with the company on social media? If so, how are they responding?

3. Do you think the company you are assessing has an effective strategy for using social media as a marketing tool?

Requirements: Your paper should be 500-750 words in length. Please use specific examples (tweets, Facebook posts, etc.). Please write this paper in essay format, not question and answer format. At least two sources should be used and cited in APA style. List your sources in a references page at the end of your paper. All social media examples should be cited if quoted.

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3/6/22, 6:54 AM Week 5: Assignment 3: Social Media and Marketing - COMM211 I001 Winter 2022 - APEI

https://myclassroom.apus.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=190168&grpid=0&isprv=0&bp=0&ou=53059 2/2

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