week 4 DQ

Week 4: Data-Driven Innovation

Q.1 Watch the video and comment on what is being presented.

Data-driven design for sustainable competitive advantage | Geoff McGrath | TEDxGlasgowSalon - YouTube

Pick some concrete examples of companies other than those in the video that are doing these types of innovations.

(https://youtu.be/B1Q6xMdMSsU)