BUS3041 WK 4 Project
BUS3041 Week 4 Project Rubric Course: BUS3041-Managerial Communications SU02
Criteria No Submission 0 points
Emerging (F through D range) (1–13) 13 points
Satisfactory (C range) (14– 15) 15 points
Proficient (B range) (16–17) 17 points
Exemplary (A range) (18–20) 20 points
Criterion Score
Justified audience
analysis for the
presentation.
/ 20Did not identify
audience.
Unsupported with
research.
Identified audience.
Lacked credible research
support.
Described audience.
Weakly supported with
research.
Justified audience
analysis for the
presentation.
Sufficiently supported
with research.
Justification of audience
analysis for the
presentation was
compelling and showed
well-developed logical
progression.
Well supported by
research.
Criteria No Submission 0 points
Emerging (F through D range) (1–13) 13 points
Satisfactory (C range) (14– 15) 15 points
Proficient (B range) (16–17) 17 points
Exemplary (A range) (18–20) 20 points
Criterion Score
Proposed a detailed
outline of the main
points of your
presentation.
/ 20Did not identify main
points.
Unsupported with
research.
Identified main points.
Lacked credible research
support.
Described main points.
Weakly supported with
research.
Proposed detailed outline
of the main points of
your presentation.
Sufficiently supported
with research.
Proposal of detailed
outline of the main
points of your
presentation was
compelling and showed
well-developed logical
progression.
Well supported by
research.
Criteria No Submission 0 points
Emerging (F through D range) (1–6) 6 points
Satisfactory (C range) (7) 7 points
Proficient (B range) (8) 8 points
Exemplary (A range) (9–10) 10 points
Criterion Score
Total / 50
Overall Score
Criteria No Submission 0 points
Emerging (F through D range) (1–6) 6 points
Satisfactory (C range) (7) 7 points
Proficient (B range) (8) 8 points
Exemplary (A range) (9–10) 10 points
Criterion Score
Wrote in a clear,
concise, and organized
manner; demonstrated
ethical scholarship in
accurate representation
and attribution of
sources (i.e., APA); and
displayed accurate
spelling, grammar, and
punctuation.
Communication: Use of
tone, word choice,
audien
/ 10Submission contains no
discernible overall intent
in author’s selection of
ideas.
Errors in basic writing
conventions are
sufficiently numerous to
prevent reader
comprehension.
No attempt at
Academic/APA
formatting in
presentation
Submission contains
random presentation of
ideas, which prevents
understanding the
majority of author’s
overall intent.
Errors in basic writing
conventions are
sufficiently numerous to
prevent reader
comprehension of
majority of the work.
Academic/APA format is
attempted, but errors are
significant.
Ideas are presented in a
way that forces the
reader to make repeated
inferences in order to
identify and follow the
author’s overall intent.
Errors in basic writing
conventions interfere
with, but do not prevent,
reader comprehension.
Academic/APA format is
attempted but errors are
distracting.
The reader can follow the
author’s overall intent as
stated.
The reader noticed a few
errors in basic writing
conventions but these
few errors do not
interfere with reader
comprehension.
Using Academic/APA
format, accurately. Errors
are noticeable but minor.
The writer’s overall
argument and language
are clear and tightly
focused, leaving the
reader with no room for
confusion about author’s
intent.
Text is basically error
free, so that a reader
would have to purposely
search to find any errors
that may be present.
Using Academic/APA
format proficiently. Text
is basically error free.
No Submission 0 points minimum
Emerging (F through D range) 1 point minimum
Satisfactory (C range) 35 points minimum
Proficient (B range) 40 points minimum
Exemplary (A range) 45 points minimum