Week 4 Assignment: Source Evaluation

Project topic: My topic is on the study of how Social Media can influence people’s decision making. Particularly in relation to traveling, retail purchases, and healthcare.

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Article Title: The Science of Influence: How Social Media Affects Decision Making in Healthcare, Travel, Retail, and Financial Industries

Article Author: Marcia W. DiStaso and Tina McCorkindale

Database or Web URL:  https://instituteforpr.org/science-influence-social-media-affects-decision-making-healthcare-travel-retail-financial-industries/

Date Retrieved: June 25, 2019

Source’s Publication Date: December 11, 2017

Publishing Information: Institute for Public Relations

Source Summary: This source goes over four different areas in which people can be influenced because of social media. It also breaks it down into four demographics, the Silent Generation, Baby Boomers, Generation X, and Millennials.  This study used over 1,700 people to create their findings and they included many graphs and charts to show a visual.

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Article Title: Impact of Social Media on Purchase Decision Making of Consumers

Article Author: Vandana Gupta

Database or Web URL: https://search-proquest-com.ezproxy2.apus.edu/docview/1861064619/fulltextPDF/CC2528522D37445CPQ/1?accountid=8289

Date Retrieved: June 25, 2019

Source’s Publication Date: August 2016

Publishing Information: International Journal on Global Business Management and Research Vol. 5 Iss. 2

Source Summary: This article studies how people perceive social media in relation to purchasing items. The author took 200 people who were active on social media and asked them a series of questions about social media, their frequency of use, its impact, and recommendation uses. She also discusses how social media has been perceived as helpful to business.

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Article Title: #travelinspo: Social Media’s Rising Impact in Travel Marketing and Ecommerce

Article Author: Natasha Gingles

Database or Web URL:  https://www.wearemarketing.com/blog/travelinspo-social-medias-rising-impact-in-travel-marketing-and-e-commerce.html

Date Retrieved: June 25, 2019

Source’s Publication Date: February 7, 2019

Publishing Information: We are Marketing

Source Summary: This article discusses different reasons social media is influence travel, from travel websites, to instagram, facebook, pinterest, and celebrities. It also covers how social media allows people to discover new places to go and stay while on vacation.

Source Organization Worksheet

Course: COMM110

Instructor: Dr. Kelly Leslie

Project Name: How Technology Changed Accounting

Kieran Lorino

Project topic: The scope of this topic will be to provide historical context for accounting and describe how technological changes led the industry to where it is today.

Article Title: Fiduciary Accounting Choices-Early Accounting or Late Accounting

Article Author: Whitman, Robert

Database or Web URL: https://search-proquest-com.ezproxy2.apus.edu/docview/197674194?rfr_id=info%3Axri%2Fsid%3Aprimo

Date Retrieved (when did you find the article?): June 25, 2019

Source’s Publication Date: June, 2007

Publishing Information: New York: Vol. 34, Iss. 6

Source Summary: This article discusses the benefit of computers in accounting and provides a strong and credible argument for why the use of computers during the accounting process, referred to as Early Accounting, is a better alternative to not using them, which it refers to as Late Accounting. Given that computer technology is relatively new in the overall history of the subject, this source will provide a strong backbone to cement why the accounting industry is where it is today.

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Article Title: A Look At Accounting Careers

Article Author: Struyk, Tara

Database or Web URL: https://www.investopedia.com/articles/financialcareers/08/accounting.asp

Date Retrieved: June 26, 2019

Source’s Publication Date: June 25, 2019

Publishing Information: Investopedia

Source Summary: This article describes what exactly accounting is and provides examples to different types of careers available within accounting. The purpose of this article in my presentation will be to compare modern-day context and modern-day complexity to another article which will describe what the earliest signs of accounting looked like.

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Article Title: Financial History: The Evolution of Accounting

Article Author: Beattie, Andrew

Database or Web URL: https://www.investopedia.com/articles/08/accounting-history.asp

Date Retrieved: June 26, 2019

Source’s Publication Date: May 21, 2019

Publishing Information: Investopedia

Source Summary: This source goes over what some of the earliest signs of accounting looked like. It also discusses major changes to the importance of the profession over time. This article will be used in my project to provide historical context and help display the evolution of the industry over time.