Week 4 Discussion

Respond to the following in a minimum of 175 words (Use APA Style):

Re-ignite is a company that offers educational travel experiences aimed at the senior market. The company recently designed an interactive website that coordinates information about travel and learning opportunities offered by their partners and associates. Discuss methods to incorporate social media to help build awareness and interest in their company and bring potential customers to their site. 

 

First Response:

Reply to these two students below. Be constructive and professional in your responses. (minimum of 175 words) (Uses APA Style)

Student 1- Jessica McDonald

Since Re-ignite's target market is aimed at seniors, the company would have to already realize the issue with understanding that not all seniors have access to computers or know that the website exists. The methods that could incorporate social media to help build awareness and interest in their company would need to start with commercials as a lot of seniors enjoy watching television. Another method would to be to add an ad on YouTube that could include a link to the website. That would be able to reach audiences who can let seniors know that they have heard of the company. There are even tutorials out there for seniors for websites such as Facebook. I know a lot of seniors personally who use Facebook. Since Facebook uses ads the company would be able to have their website advertised there and that can help with bringing customers to their website. Knowing that they are targeting the senior group this can help them reflect on how to focus on them. I think once seniors realize what the company offers and how to use the website that word of mouth would help build more awareness also as that is a key part of getting people to know about new opportunities. 

 

Second response Reply here:

Student 2- Brant Miller)

Seeing the target market as Seniors can we say age 60+? If that is the case then we should focus on Facebook and YouTube as points for seniors to visit online. No offense to anyone, but most seniors have a hard time navigating a smart phone.

Since the target group frequents Facebook a lot more, lets focus on that more than YouTube for a much more simpler application. If the company places a link on their Facebook group, the individual can link off the group page to their website allowing the person to interactive and navigate the companies website. The company could also have videos posted on their group page as well as links to take the person to their YouTube site for more easier access.

With cookies active nowadays, ads will pop-up that will also give access to their site from just frequent traffic. (even though these ads are quite annoying)

If the company offers any links for the customer to get email for even more information that also could help transition traffic to the site. All-in-all, anything to make access simple for the user would be beneficial to the company. Word will travel fast and digital traffic will find its way to the company website.

Third response Reply here: