Reflection on Learning April 7

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Running Head: Diffusion of Innovation Theory

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Diffusion of innovation Theory

Diffusion of Innovation Theory

Leonard Einstin

Chamberlain University

03/23/2021

The diffusion of innovation theory is among the ancient social science models that were established in communication. The diffusion of innovation theory has major components, including the social system, time, communication channels and innovation (Dearing, & Cox, 2018). The social system includes how individuals connect in groups and networks. The element of the social system illustrates how people learn through friends who also learn from other distant friends. Society and other organizations also offer support mainly for the adoption and conformance of certain ideas. Time is an essential component in the diffusion of innovation theory because it plays a crucial role in communication channels. During the adoption process, there is a time element and persons may be aware of the idea before they adopt it because they are waiting for the appropriate time or they are trying to find substantial evidence. For ideas to be transmitted in the health care industry, there must be a component of communication channels. Among the simplest and most used medium is face to face communication because it includes other aspects like vocal intonation and body language. The most important component is the innovation which is the actual idea itself. Stakeholders in the nursing practice usually think about the idea and decide whether to adopt it or reject it.

The theory contains various components of appraising the evidence, such as the size, validity and quality of the research. The theory carries out trials that have a large number of patients in order to avoid being incorrect due to the random play of chance. The research uses trials that are applied in clinical practices and usually present results that make sense (Grove, & Gray, 2018). In relation to the quality, randomized trials are used to avoid observer and selection bias and in instances where the person knows what occurred to most of the subjects in the trial.

During the entire stages of practice change, diffusion of innovation theory contains certain components for networking with the stakeholders, including trying to find an answer to every question, developing long-lasting personal relationships among the stakeholders and gaining a different perspective. The theory also defines some components for networking, such as building confidence, acquiring career support and advice, gaining more knowledge and new ideas.

The diffusion of innovation theory comprises various components for determining barriers and addressing those barriers to the execution of the innovation. The major steps that are used to identify and overcome those barriers are categorized into understanding barriers to change, identifying barriers to change, overcoming them and finally mapping barriers to methods (Raymaker, et al., 2017). These components offer practical suggestions to enhance change in clinical practice since they are applicable in public health settings.

Reference

Dearing, J. W., & Cox, J. G. (2018). Diffusion of innovations theory, principles, and practice. Health Affairs, 37(2), 183-190.

Grove, S. K., & Gray, J. R. (2018). Understanding Nursing Research E-Book: Building an Evidence-Based Practice. Elsevier Health Sciences.

Raymaker, D. M., McDonald, K. E., Ashkenazy, E., Gerrity, M., Baggs, A. M., Kripke, C., ... & Nicolaidis, C. (2017). Barriers to healthcare: Instrument development and comparison between autistic adults and adults with and without other disabilities. Autism, 21(8), 972-984.