Week 5 Assignment 2 Strategic Management

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Marketing Vehicles

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Marketing Vehicles

Sweet Blend plans to use a variety of means to inform the target community about their products as well as persuade them to choose the Sweet Blend experience. The promotion strategy would be necessary for making our customers see the uniqueness in our products. According to Jahanyan, and Mahmood (2015), promotion is the communication arm of marketing and can be done through advertisements, social media availability, public relations among other methods.

Sweet Blend plans to use an advertisement to promote her brand of products. The company shall mount billboards in strategic places with pictures of some products offered by the company and text about the location of the restaurant. The company will also make advertisements on most visited websites in San Francisco informing the public about the Sweet Blend experience. In addition to ads, Sweet Blend will have social media accounts through Facebook, Instagram which will serve as communication to the customers about products and offers, Stead, & Hastings (2018).

Another channel of marketing its products is the internet. It will use celebrities for marketing itself on the internet. Additionally, this business uses high-quality services to lure their clients to them. For instance, they offer free delivery services to their clients near our stores, which helps them have many loyal customers. The company will also offer the service of Sweet Blend experience which comes in splendid treatments of service men and the cool places in towns to enjoy the drink. Additionally, Sweet Blend offers a cool place for relaxing after a tiring journey with cool music and limited noise

Reference

Jahanyan, S., & Mahmood Salehi, M. (2015). Extracting Components of Internet Marketing Mix: A Mixed Methods Design. Management Research in Iran, 19(3), 61-81.

Stead, M., & Hastings, G. (2018). Advertising in the social marketing mix: getting the balance right. In Social Marketing (pp. 29-43). Psychology Press.