week 4 _discussion

Week 4_ CLASS MATE REPLIES

Lieve wrote:

There are so many familiar product yet one that is constantly and daily view is, a key. There are so many brands and manufacture for keys. The following link shows names of most keys companies yet the brands might be different than the names, Key manufacturers list (3dcartstores.com). On this linked Key Blank Manufacturer Mr Lock, Inc. it shows the brand and material for the individual keys. Out of all the brand equity, a few things that I can point out is, the shape of the keys. How the keys or key is shaped and measure the amount of customer that purchase the brand. Did the customer purchase the brand because it was affordable or was it because of the quality? Perhaps was ther enough qualities for the price it was being sold for. All this have an attraction to the public when making purchases.

In this link, it discuss being able to measure brand awareness and what makes the brand a success. 10 keys to successfully measure brand awareness [2021] | BluCactus

Alan Wrote:

Consider a product you are familiar with:

 I am going to go back to KitchenAid as a product I am familiar with

When I think electric mixers, I think Kitchen Aid

My Grandmother had one 50 years ago, and my wife uses one today.

Discuss its brand equity in at least 2 of the following areas: brand awareness, brand loyalty, perceived quality, brand associations, or brand assets. 

When our old mixer could no longer handle the load after about 15 years of loyal service, we did not even think of switching brands, which is a testament to brand loyalty and perceived quality.

I am not sure if I would count accessories as a brand asset or brand loyalty, but the thought of switching brands would only be possible if we wanted to abandon about 500.00 worth of Kitchenaide mixer accessories and venture into the unknown

If one googles Mixers and William Sonoma, a store frequented by both bakers and chefs, the KitchenAid mixer is tops on the search list.

MY association with KitchenAid is mostly with the mixers, as the KitchenAid Artison mixer is their most iconic product. Additionally to the mixer line, Kitchen Aid also makes mixer accessories and other high-end kitchen appliances. 

Kitchenaid customers often purchase or acquire accessories over time, and the value of the accessories collection can eclipse the cost of the mixer. the accessories product line is both a source of income and a stabilizing force for customer retention

An interesting factoid the Kitchenaid was purchased by whirlpool as of a 1986 acquisition.