Week 4 Case Analysis

Read the case study entitled, “De Mar’s Product Strategy” found at the conclusion of Chapter 5. Then, answer the following questions.

1. What is De Mar’s product? Identify the tangible parts of this product and its service components. (25 points)

2. How should other areas of De Mar (marketing, finance, personnel) support its product strategy? (25 points)

3. Even though De Mar’s product in primarily a service product, how should each of the 10 strategic OM decisions in the text be managed to ensure that the product is successful? Complete the chart below (50 points)

OM DECISION	DE MAR
Quality
Design of the good and service
Process strategy
Location
Layout
Human resources
Supply-chain management
Inventory
Scheduling
Maintenance