week6assign MKT

Source

What it Measures

Data

Potential Usage

Sales data

Revenues which is generated on a monthly basis.

Several purchases are made by customers monthly.

Helps the company in identifying its weakness and strengths.

Financial data

The expenses occur in products and services.

The difference between the cost of products and services.

This promotes effectiveness in the production department. This also helps in enhancing the proficiency of the budget.

Human resources

A total number of employees recruited or employed quarterly.

The cost spends on training employees. The cost is applied to increasing the level of satisfaction of employees.

Helps company in analyzing organizational culture. Provides flexibility inside the organizational workplace.

Marketing

Brand awareness programs, promotions. Marketing campaigns on a monthly basis.

The cost applied to intruding promotional programs. The cost applied to social media marketing.

Helps the management to decide their best marketing or advertising campaign.

Source

What it Measures

Data

Potential Usage

Statistical data

Demographics of loyal and new customers. This includes location, age, and requirements.

Provide company's an overview of their target market and customers.

Helps company in introducing products according to the needs and wants of the customers.

Sales data analysis

It helps in pricing the products and services.

Provides an overview of the cost of goods that sold in one month.

Supports management in understanding the buying behavior of their customers.

Sales of products as compared to competitors.

Analyze the ratio of competition in the market and provides an overview of the bestselling product.

Monthly product sales of own company and competitors.

Helps in developing strategies for overcoming competition in the market.