Assignment 1: Marketing and the Health Care System

Points: 300 Assignment 1: Marketing and the Health Care System

Criteria Unacceptable Below 60% F

Meets Minimum

Expectations 60-69% D

Fair 70-79% C

Proficient 80-89% B

Exemplary 90-100% A

1. Determine the direct impact of marketing for the health care provider you selected. Weight: 20%

Did not submit or incompletely determined the direct impact of marketing for the health care provider you selected.

Insufficiently determined the direct impact of marketing for the health care provider you selected.

Partially determined the direct impact of marketing for the health care provider you selected.

Satisfactorily determined the direct impact of marketing for the health care provider you selected.

Thoroughly determined the direct impact of marketing for the health care provider you selected.

2. Outline a strategy for the health care provider you selected to determine the utilization of its products or services. Weight: 20%

Did not submit or incompletely outlined a strategy for the health care provider you selected to determine the utilization of its products or services.

Insufficiently outlined a strategy for the health care provider you selected to determine the utilization of its products or services.

Partially outlined a strategy for the health care provider you selected to determine the utilization of its products or services.

Satisfactorily outlined a strategy for the health care provider you selected to determine the utilization of its products or services.

Thoroughly outlined a strategy for the health care provider you selected to determine the utilization of its products or services.

3. Outline a marketing strategy for the health care provider you selected. Weight: 25%

Did not submit or incompletely outlined a marketing strategy for the health care provider you selected.

Insufficiently outlined a marketing strategy for the health care provider you selected.

Partially outlined a marketing strategy for the health care provider you selected.

Satisfactorily outlined a marketing strategy for the health care provider you selected.

Thoroughly outlined a marketing strategy for the health care provider you selected.

4. Recommend at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers. Weight: 20%

Did not submit or incompletely recommended at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers.

Insufficiently recommended at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers.

Partially recommended at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers.

Satisfactorily recommended at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers.

Thoroughly recommended at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers.

5. Three (3) references Weight: 5%

No references provided

Does not meet the required number of references; all references poor quality choices.

Does not meet the required number of references; some references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

6. Clarity, writing More than 8 7-8 errors 5-6 errors 3-4 errors 0-2 errors

mechanics, and formatting requirements Weight: 10%

errors present present present present present