Strategic Plan, Part 3: Strategic Evaluation
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Evaluation of Potential Business Level Strategies |
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Factor/Consideration |
Description |
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Business Level Strategy (Evaluate each of the five types below for your selected company) |
Assess the suitability of each strategy for the firm below |
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1. Cost leadership
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2. Differentiation
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3. Focused cost leadership
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4. Focused differentiation
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5. Integrated cost leadership/differentiation
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Description of target customer/s for the selected strategy or set of strategies
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Value Chain Activities that allow firm to create value through the selected strategy/strategies
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Support Functions that allow firm to create value through the selected strategy/strategies
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Section II
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Evaluation of Potential Corporate Level Strategies |
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Factor/Consideration |
Description |
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Levels of Diversification – Low/Medium/High
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Reasons for Diversification
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Degree of Operational Relatedness
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Degree of Corporate Relatedness
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Market Power
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Section III
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Evaluation of Potential International Strategies |
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Factor/Consideration |
Description |
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Benefits of adopting an International Strategy to the firm
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Evaluate type of International Strategy for the firm 1. Multi-domestic
2. Global
3. Trans-national
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Core Competency/ Mode of Entry
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Expected Strategic Competitive Outcomes |
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Section IV
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Strategy Recommendation |
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Factor/Consideration |
Description |
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Recommend a strategy or combination of strategies the organization should implement |
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Rationale for the above recommendation (based on analyses in Sections I, II, III) |
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