Social Media: Optimization & Plan

Week 4 Assignment

Social Media – Optimization and Plan

Part 1 Optimize ONE of your social media accounts - based on your class objectives. (Meaning - if you are looking to up your professional profile, focus on Linkedin. If you are looking to start a travel blog - fire up a new Instagram account.)

Dive into the Pew Research reading and, based on data, the identify the two best social platforms for your audience and message. (Note: it may not be the platforms you thought they would be!)

Once you've identified your platform, choose the best web articles listed for that social channel under “readings”

• Create (or update) your accounts for that platform • Optimize pages appropriately (don't forget these gems)

OPTIONAL: Using the content you have already created in week 2, tailor it to the platform and audience and post it on your optimized social media channels.

Part 2

Create a one month content calendar for your social media account

• Use Google sheet (like this one - just make a copy and save to your own file!), or a free version of Planoly (if you're focusing on Instagram) or other FREE planning tool.

• Fill in 30 days of content - complete with date, time, image, post content, CTA, recommended hashtag

o NOTE 1: Pay attention to this week's text book reading and make sure your strategy includes RELATIONAL VALUE content.

o NOTE 2: You may have to fill every day - or not every day. Create a reasonable posting schedule that you can imagine managing but that also follow best practices. Your content calendar should include

• A posting schedule (times and days) that makes sense for the audience and platform

• Content that aligns with the audience and visual standards of Northeastern. • Visuals (Can use stock photography from Unsplash or Pexels to fill in visuals as

examples )

PLUS - a one to two page strategy that includes:

• a strategy for launching and GROWING followers - organically (we will focus on paid recommendations in week 5)

• A pool of hashtags and a hashtag strategy - INCLUDING some suggestions for an engaging, branded hashtag campaign

• A VISUAL strategy (consistent filters? a prominent brand color consistently used? a special canva-created set up for quotes? a posting cadence that creates a visually pleasing design?)

For the final product on this, I expect it will be a page written on strategy and the supporting 30-day editorial calendar.

It should be clear that the editorial calendar supports the goals laid out in the strategy document.