CLA2 Presentation - MIS

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BUS 530

- MANAGING INFORMATION

SYSTEMS & TECHNOLOGY

WEEK 4 –05/28/2020

AGENDA

• Welcome

• Chapter 5: Information Systems for the Enterprise

• Chapter 6: The Web, Social Media, E-Commerce, and M-Commerce

• Chapter 7: Business Intelligence and Decision Making

• Components

• Integration

• Workflow

FINANCE MANAGEMENT

Chapter 5 - 3

• Exception reporting

• Compliance reporting

• eXtensible Business Reporting Language

(XBRL)

Chapt

er 5 -

REPORTING AND COMPLIANCE

HUMAN CAPITAL MANAGEMENT

• Human resources

management

• Workforce

management

• Talent

management

SUPPLY CHAIN MANAGEMENT

• Optimize flow of products from source

to customer

• Align supply with demand

Chapt

er 5 -

• Do we have the talent we need?

• Can we afford to lose star employees?

• How productive are our employees?

HUMAN CAPITAL METRICS

SUPPLY CHAIN OPERATIONS REFERENCE

1. Plan

2. Source

3. Make

4. Deliver

5. Return

Chapter 5 - 8

MEASURING PERFORMANCE

• Visibility

• Demand forecast accuracy

• Walmart and Dell

• Supply chain planning

• Warehouse management

• Transportation management

• Manufacturing execution

• Global trade management

IS FOR SUPPLY CHAIN

Collaboration Sensing

• Internal and

external

• Electronic data

interchange (EDI)

• Electronic markets

• Radio frequency

identification (RFID)

• Global positioning

systems (GPS)

COLLABORATION AND SENSING

Chapter 5 - 11

CUSTOMER RELATIONSHIP MANAGEMENT

• Customer retention

• Profitability

• Revenue

• Listening to customers

Chapt

er 5 -

CRM TECHNOLOGIES

• Email marketing

• Sales force automation

• Customer service and support

ENTERPRISE RESOURCE PLANNING

• Support back office

business processes

• Modules and

applications

INTEGRATION STRATEGIES

• Suite

• Best of breed

• Middleware

Chapt

er 5 -

IMPLEMENTATION ISSUES

• Complexity

• Process change

• Location differences

SOFTWARE-AS-A-SERVICE

• Subscription-based

• ERP advantages and disadvantages

• Inform or entertain

audience

• Influence audience

• Sell products or

services

• Facilitate offline

relationships

WEB STRATEGY (1:2)

Chapter 6 - 18

• Inform or entertain

audience

• Influence audience

• Sell products or

services

• Facilitate offline

relationships

WEB STRATEGY (2:2)

Chapter 6 - 19

NAMING THE WEBSITE

• Uniform resource locator (URL)

• Domain name system (DNS)

• Hypertext transfer protocol (http://)

• File transfer protocol (ftp://)

• Top-level domain

MANAGING DOMAIN NAMES

• Internet Corporation for Assigned Names

and Numbers (ICANN)

• Legal disputes

• Cybersquatting and typosquatting

WEBSITE DESIGN

• Hierarchical

architecture

• Multidimensional

architecture

• Sequential

architecture

Chapter 6 - 22

USER INTERFACE DESIGN

• Usability

• Accessibility

Chapt

er 6 -

SOFTWARE DEVELOPMENT STRATEGIES

• Web browser

• Hypertext markup language (HTML)

Chapter 6 - 24

• Javascript

• AJAX

• Flash

• W3C

INTERACTIVE WEBSITES

CONTENT MANAGEMENT SYSTEMS

• Content management

• Cascading style sheets (CSS)

Chapter 6 - 26

• Online transactions

• Security

• Trust

E-COMMERCE

Chapter 6 - 27

MOBILE DEVICES AND M-COMMERCE

• Why mobile matters

• Designing websites and apps for mobile devices

• M-commerce and mobile payments

• Search engine

optimization

• Search terms and

key words

• Page rank and

relevance

• Search engine

scams

MARKETING THE WEBSITE (1:2)

Chapter 6 - 29

• Search engine

optimization

• Search terms and

key words

• Page rank and

relevance

• Search engine

scams

MARKETING THE WEBSITE (2:2)

Chapter 6 - 30

WEB ADVERTISING (1:2)

• Click-through rate (CTR)

• Target advertising

Chapt

er 6 -

• Search portals

• Online marketing challenges

WEB ADVERTISING (2:2)

Chapter 6 - 32

WEB 2.0

• Crowdsourcing

• Expanding data

• Learning web

Chapt

er 6 -

• Information for data-driven decision making

• Includes software applications, technologies,

and practices

Chapt

er 7 -

BUSINESS INTELLIGENCE

Chapt

er 7 -

LEVELS OF DECISION MAKING

Internal External

• Transactional

databases

• Data warehouses

• Cloud

• External databases

• Websites, social

networks, and text

messages

SOURCES OF BI

ANALYZING PATTERNS

• Online analytical

processing

• Statistics and

modeling

techniques

• Text mining

• What-if analysis

• Goal seeking and optimization

• Forecasting

SIMULATING AND FORECASTING

Examples Challenge

• Amazon.com

• ALADDIN

• Jeopardy!

• Scammers

• CAPTCHA

ARTIFICIAL INTELLIGENCE

• Robotics

• Expert systems

• Neural nets

Chapt

er 7 -

ARTIFICIAL INTELLIGENCE APPLICATIONS

• Website

• Social media

• E-commerce

WEB ANALYTICS

ANALYZING TRAFFIC

• Analyzing software

• Reaching goals

• Ad effectiveness

• Graphical user interface

• Key performance indicators

DASHBOARDS

• Variety of information on one screen

• Enterprise portal

PORTALS

• Aggregate data from multiple sources

• Customizable web pages

MASHUPS

• Although humans choose intelligence, tools,

and interpretation, they have weaknesses

• Must consider human motives in design and

implementation of information systems

Chapt

er 7 -

HUMAN ELEMENT

• Nielsen relies on ‘People Meters’ in homes

• Social media metrics evaluate audience

engagement by tracking Twitter tweets

• Relationship between Twitter and TV ratings

confirmed by research

TV AND TWITTER

DISCUSSION

• How Social media and Web 3.0 change the business situation?