BUS320: E-Commerce and E-Business

Online Marketing and Advertising

Online advertising

Display, search, mobile messaging, sponsorships, classifieds, lead generation, e-mail

Advantages:

18-34 audience is online

Ad targeting to individuals

Price discrimination

Personalization

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Traditional Online Marketing and Advertising Tools

Search engine marketing and advertising

Display ad marketing

E-mail marketing

Affiliate marketing

Viral marketing

Lead generation marketing

Copyright © 2020, 2019, 2018 Pearson Education, Inc. All Rights Reserved

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