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Week4-Lectureslides-23.pptx

Creativity, Innovation & Design

Week 4: Creativity in organizations

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In this lecture we will explore:

Recap of the Componential Theory of Individual Creativity

Factors that promote creativity in organizations

Factors that impede creativity in organizations

The Componential Theory of Organizational Creativity and Innovation

Big C, Little c and Mini c

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The Componential Theory of Individual Creativity

Assumptions:

everyone has the capacity to do at least moderate creative work in some domain, some of the time

the social environment can influence the level and frequency of creative work

Individual’s expertise

Individual’s creative thinking

Individual’s intrinsic task motivation

Creativity

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Expertise

Creative Thinking

Intrinsic task motivation

Factors that promote creativity within organizations (Amabile 1997)

Organizational encouragement – the existence of an organizational culture that encourages and promotes creativity

Supervisory encouragement – a supervisor who acts as a good role model, supports the team and shows confidence in the team

Work group support – a diversely skilled team that supports each other, communicates effectively and is open to new ideas

Sufficient resources – access to appropriate resources (funds, materials, facilities etc)

Challenging work – a sense of having to work hard on challenging tasks and important projects

Freedom – freedom to decide on what work to do or how to do it

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Factors that impede creativity in organizations

Organizational impediments – the existence of an organizational culture that impedes creativity by creating internal conflict and political problems, harsh criticism of new ideas etc

Workload pressure – extreme time pressure and unrealistic workload expectations etc

Image source: https://www.torbenrick.eu/blog/strategy/30-key-obstacles-to-innovation/

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The Componential Theory of Organizational Creativity and Innovation (Amabile 1997)

Organizational motivation to innovate – the basic orientation of the organization to innovate and the support for creativity and innovation throughout the organization

Resources – all resources available within the organization that are used in creative work and innovations

Management practices – management practices that support and promote creativity and innovation in the organization

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How Google inspires creativity in employees

How Google's Flexible Workspace Ignites Creative Collaboration (On Wheels)

https://www.fastcompany.com/video/how-googles-flexible-workspace-ignites-creative-collaboration-on-wheels/04PEfvQt

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‘Big C’, ‘Little c’ and ‘mini c’

‘Big C’ (eminent) creativity: relatively rare displays of creativity that have a major impact on others

‘Little c’ (everyday) creativity: daily problem solving and the ability to adapt to change

‘Mini c’ (intrapersonal) creativity: the novel and personally meaningful interpretation of experiences, actions, and events

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Summary

The Componential Theory of Individual Creativity states that individual expertise, creative thinking skills and intrinsic task motivation positively affects creativity

Factors in the work environment also can promote or impede creativity in individuals

The Componential Theory of Organizational Creativity and Innovation states that organizational motivation, management practices and resources foster creative efforts of individuals

Creativity can range from relatively rare displays of creativity (Big C) to creativity used for daily problem solving (Little c) and creativity at the intrapersonal level (Mini c)

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References

Amabile, TM 1997, ‘Motivating creativity in organizations: Doing what you love and loving what you do’, California Management Review, vo. 40, no. 1, pp. 39-58.

Beghetto, RA & Kaufman, JC 2007, ‘Towards a broader conception of creativity: A case for “mini-c” creativity’, Psychology of Aesthetics, Creativity and the Arts, vol. 1, no. 2, pp. 73-79.

Fast Company 2013, How Google's Flexible Workspace Ignites Creative Collaboration (On Wheels), Fast Company, viewed 20 March 2019, https://www.fastcompany.com/video/how-googles-flexible-workspace-ignites-creative-collaboration-on-wheels/04PEfvQt

The Guardian n.d, Is Google's model of the creative workplace the future of the office?, The Guardian, viewed 20 March 2019, https://www.theguardian.com/careers/2016/feb/11/is-googles-model-of-the-creative-workplace-the-future-of-the-office

Thomas S 2017, How Google encourages innovation among its employees, Engage Me, viewed 20 March 2019, https://engageme.online/google-innovation-employees/

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