assignement 2
bilnag
week4.docx|
Marketing Vehicles Table |
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Marketing Vehicle |
Frequency |
Cost/Month |
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Television and Radio adds RCN add Window (Channel 66) |
1 time a month |
$400.00 a year |
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Electronic billboards (Route 78 / 22 / 611 and 209 locations) |
Once a month for 6 hours |
$4050.00 a year |
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Brochure /Leaflet printing / Newspaper Add Comment by Admin: Mail insert / Store posting Atom Tabloid Add. |
2000 leaflets printed.
1 add 4 x 6 in. wanted section |
$500.00 for 10000 copies.
Atom Tabloid monthly add $150.00 a year
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Informational Marketing
Certified better business bureau and electronic engineering certification. |
Member ship BBB and IEEE registrations |
$500.00 s year. |
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Merchandising Display
Printed and glossed sign for shows. |
Tradeshow Sign
Printed placards |
$ 1200.00 for a year. |
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TechIq encompasses the needs of the customer. We do Server/Network/computer/Telephony installations, repair, and upgrading making the customer our #1 priority. From consultation to enterprise integration we handle it al
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You should also have a website. Input the one-time cost of developing the website as well as the monthly cost of maintaining it. Reflect this in the Excel as well. Some businesses use what is called real-time marketing. This involves a marketing strategy based on up-to-date events. Marketers make decisions on how to promote a product based on current events, customer feedback, etc. This is even more popular with the rise of social media where businesses can take information on target audiences and transform these into messages about products customers may want to purchase. In assignment 2 you will also provide a brief description of these marketing vehicles and explain why these are the best way to promote what you sell, considering your target market and overall business strategy. As you develop Assignment 2, you can make changes as needed, but make sure any changes are also reflected in the marketing budget (Excel) section. The information in the written section and Excel must be aligned. Keep up the good work! Dr. B |
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