Marketing

USER GENERATED CONTENTS 3

BU504 Integrated Marketing Communications

Instructor: Michelle K. Bonny

Southern States University

Week 4 – Discussion Question

Bruna Martins

Contents created by users such as drawings, visual presentations images which are in most cases posted on the internet and mostly in the social media platforms are known as User Generated Contents (UGC). In the market fields UGC is mostly created by customers for a company they embrace or are loyal to (Alexandre, 2010). Users of the social media platforms might get rewarded by the companies in which they promote through the various advertisements they make for their companies and firms. The companies tent to enjoy free advertisement and publicity through this action by their fans which act positively to their growth.

As a consumer I get exposed to UGC through online links and specifically the social media platforms such facebook, whatsapp, twitter among others. These advertisement tents catch my eyes on the mentioned brand and I tent look at the advertised content and get influenced to want to learn more about the brand and the advertised company. As a consumer I think that these advertisements are good as they expose what the fans of the brand would want the brand to produce and also help in building talents of the fans in coming up with good creations on a certain brand (Ian, 2010). I have come across advertised brands on the social media and in a few months found them in the market and their quality was good. I am in the opinion that UGC is a good advertisement method which will make businesses and brands go to the next level of production as the consumers are being involved. Brands should always reward their fans for the promotion they receive as they do not pay the fans for the advertisement of the brands.

References

Manh, Alexandre  N. User Generated Content: Eine Klassifikation der bisherigen Forschung. GRIN Verlag, 2010.

McDonald, Ian. User-generated Content: A Practical Guide. 2010.

Thornham, Helen, and Simon Popple. Content Cultures: Transformations of User Generated Content in Public Service Broadcasting. I.B.Tauris, 2013.