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Title

ABC/123 Version X

Marketing Lemonade Worksheet

MKT/421 Version 17

Marketing Lemonade

Scenario

Your team is looking for a way to make some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally, and can be a privately-owned company or a franchised organization. The product that you have decided to sell is lemonade. To make the endeavor work, you will have to define the product that you will be selling (that is some marketable form of this drink) and decide on a target market.

Your marketing team's mission is to prove the company’s goals will be met by providing research, strategy development, and reasoning why this form of this product is viable In this first half of the project, you will report on the following:

· Target market

· Product's definition to the target marke

· Viable pricing strategy

· Brand's position in the competitive environment

Complete the following

1. Select a company name and determine the real business world industry of operation.

Company Name	Industry of Operation
Life Gives You Lemons Inc.	Manufacturing and Distribution

2. Describe in no more than 90 words the new and unique form of lemonade that will be launced by your company.

At Life Gives You Lemons Inc. we are committed to sourcing sustainable ingredients and practicing green methods during manufacturing and distribution. Our Artisan Lemonade is packaged in glass which is resealable and can be used for other drinks at home, or sent back to us for 20% of the purchase price. We use a low footprint and offset our carbon production by planting trees. Our Lemon trees are built into a closed loop input-output model as well. As for the lemonade- well, it is in every flavor you can imagine, from our tried and true basics, to Basil flavored, using all-natural ingredients like honey and sugar.

3. Complete the chart in a total of 90 words describing your organization.

Who are they

Industry of Operation

Mission and Values

Differentiation from other organizations

Lemonade Company

Green Practices

Sustainability

Artisan Lemonade

Manufacturing and Distribution

Providing Lemonade to every person without the guilt of creating more waste for the environment, and using the best most ethical materials

People above profit

Recognizing that smaller profit with no carbon footprint is the way of the future

4. Identify the following in no more than 90 words regarding your target market.

Composition of target market

Segmentation criteria used in idenfitication

5. Determine in no more than 90 words how you will define the lemonade to your target market (include information on packaging, labeling, etc.). How will this add value and differentiate the brand and product from the competition while encouraging the target market to buy?

Target Market Definition	Differentiation

6. Complete the chart in a total of no more than 90 words to compare your company with industry competitors.

Top Business Industry Competitors	Your Company’s Positioning

7. Define the pricing strategy in no more than 90 words that you will use for the introduction of the product.

8. Discuss in no more than 90 words the maturity life cycle stages of your product.

Stage of Maturity Life Cycle	Discussion

9. Describe in 90 words how you will use suppliers, agents, or distributors to create your distribution channel.