BUS320: E-Commerce and E-Business

WEEK4-1.pptx

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The Online Purchasing Decision (1 of 2)

The analysis shows five factors that influence online shopping behavior: (1) perceived benefits; (2) motive for pleasure; (3) web design (aesthetics and content); (4) psychological factors; and (5) perceived risk.

While the steps in the process may be fewer or more, there are basically five basic steps in a consumer's purchase decision-making process. The stages include:

Identify needs.

Look for information.

Measurement and evaluation.

Purchase.

Behavior after purchase.

The Online Purchasing Decision (2 of 2)

The buying decision process of consumers is relatively similar between traditional and online purchases, but there are some differences due to the impact of the shopping environment and marketing communications ( Kotler and Armstrong, 2012). The rapid development of technology, especially information technology and the internet, has profoundly affected and changed the current rules of the business world in general and the shopping behavior of consumers. private.