BUS4098 3-year Strategic Plan Assignment

3-Year Strategic Plan Assignment

To prepare a 3-Year Strategic Plan, you must click on the 3-Year Strategic Plan item in the Decision/Reports Program (/users/program/v3/plan/strategic-vision) menu — the item for the Plan will appear in the menu when it becomes available, as scheduled by your instructor.

Doing a 3-year strategic plan involves:

1. Stating a strategic vision for your company.

2. Establishing objectives for EPS, ROE, credit rating, image rating, and stock price appreciation each of the next three years.

3. Declaring what competitive strategy your company intends to pursue.

4. Preparing a “pro forma” income statement for the each of the next three years based on your projections of unit sales, revenues, costs, and profits in each of the four geographic regions during each year of the plan period.

If you have any questions about how to proceed, there is a Help page (/users/lobby/materials/help) associated with each section of the 3-Year Strategic Plan.

The purpose of the 3-year plan is to have you and your co-managers to think ahead and consider what prices, sales volumes, and market shares it will take to meet or beat the targeted levels of performance that shareholders are expecting (and that are built into the Investor Expectations scoring standard).

Doing a 3-year plan is thus an exercise in thinking strategically about your company's present position and future prospects, anticipating what market and competitive conditions are likely to prevail in the years just ahead, charting a course for the company to follow, establishing some performance targets to measure your company's progress in moving along the intended strategic path, and setting forth a strategy and accompanying set of financial projections. You'll be asked to project what specific prices, sales volumes, market shares, per pair costs, and profit margins it will probably take to achieve the strategic and financial objectives the company's management team has set.

The 3-Year Plan will probably take 45-75 minutes to complete, depending on the speed at which you and your co-managers work and how long it takes you to reach a consensus on the content of the plan.

You can begin working on your assigned 3-year strategic plan as soon as the results for the previous year's decisions are available. In other words, if the deadline for completing the plan coincides with the deadline for the Year 15 decision, then you can begin working on the plan as

Schedule & Scores Preparation Evaluation Scoring

soon as the results for Year 14 become available. You really can't make much headway on doing the plan before then because you will need to utilize the results of the most recent year in doing all the financial projections that are an integral part of the 3-year plan.

Special Note: Once your plan has been completed, you can review your company's performance scores on the plan by clicking on this link and the score will appear at the top of this screen.