Week 3 Discussion

SUO Discussion Rubric (80 Points) - Version 1.2 Course: MKT3010-Marketing Management SU01

Response No Submission 0 points

Emerging (F-D: 1-27) 27 points

Satisfactory (C: 28- 31) 31 points

Proficient (B: 32-35) 35 points

Exemplary (A: 36-40) 40 points

Criterion Score

Quality of Initial

Posting

/ 40 No initial posting

exists to evaluate.

The information

provided is

inaccurate, not

focused on the

assignment’s topic,

and/or does not

answer the

question(s) fully.

Response

demonstrates

incomplete

understanding of the

topic and/or

inadequate

preparation.

The information

provided is accurate,

giving a basic

understanding of the

topic(s) covered. A

basic understanding is

when you are able to

describe the terms

and concepts covered.

Despite this basic

understanding, initial

posting may not

include complete

development of all

aspects of the

assignment.

The information

provided is accurate,

displaying a good

understanding of the

topic(s) covered. A

good understanding is

when you are able to

explain the terms and

topics covered. Initial

posting demonstrates

sincere reflection and

addresses most

aspects of the

assignment, although

all concepts may not

be fully developed.

The information

provided is accurate,

providing an in-depth,

well thought-out

understanding of the

topic(s) covered. An

in-depth

understanding

provides an analysis

of the information,

synthesizing what is

learned from the

course/assigned

readings.

Participation No Submission 0 points

Emerging (F-D: 1-13) 13 points

Satisfactory (C: 14- 16) 16 points

Proficient (B: 17-18) 18 points

Exemplary (A: 19-20) 20 points

Criterion Score

Participation No Submission 0 points

Emerging (F-D: 1-13) 13 points

Satisfactory (C: 14- 16) 16 points

Proficient (B: 17-18) 18 points

Exemplary (A: 19-20) 20 points

Criterion Score

Participation in

Discussion

/ 20 No responses to other

classmates were

posted in this

discussion forum.

May include one or

more of the following:

*Comments to only

one other student's

post.

*Comments are not

substantive, such as

just one line or saying,

“Good job” or “I agree.

*Comments are off

topic.

Comments to two or

more classmates’

initial posts but only

on one day of the

week. Comments are

substantive, meaning

they reflect and

expand on what the

other student wrote.

Comments to two or

more classmates’

initial posts on more

than one day.

Comments are

substantive, meaning

they reflect and

expand on what the

other student wrote.

Comments to two or

more classmates’

initial posts and to the

instructor's comment

(if applicable) on two

or more days.

Responses

demonstrate an

analysis of peers’

comments, building

on previous posts.

Comments extend

and deepen

meaningful

conversation and may

include a follow-up

question.

Writing No Submission 0 points

Emerging (F-D: 1-13) 13 points

Satisfaction (C: 14- 16) 16 points

Proficient (B: 17-18) 18 points

Exemplary (A: 19-20) 20 points

Criterion Score

Total / 80

Writing No Submission 0 points

Emerging (F-D: 1-13) 13 points

Satisfaction (C: 14- 16) 16 points

Proficient (B: 17-18) 18 points

Exemplary (A: 19-20) 20 points

Criterion Score

Writing

Mechanics

(Spelling,

Grammar, Citation

Style) and

Information

Literacy

/ 20 No postings for which

to evaluate language

and grammar exist.

Numerous issues in

any of the following:

grammar, mechanics,

spelling, use of slang,

and incomplete or

missing citations and

references. If required

for the assignment,

did not use course,

text, and/or outside

readings (where

relevant) to support

work.

Some spelling,

grammatical, and/or

structural errors are

present. Some errors

in formatting citations

and references are

present. If required

for the assignment,

utilizes sources to

support work for

initial post but not

comments to other

students. Sources

include course/text

readings but outside

sources (when

relevant) include non-

academic/authoritativ

e, such as Wikis and

.com resources.

Minor errors in

grammar, mechanics,

or spelling in the

initial posting are

present. Minor errors

in formatting citations

and references may

exist. If required for

the assignment,

utilizes sources to

support work for both

the initial post and

some of the

comments to other

students. Sources

include course and

text readings as well

as outside sources

(when relevant) that

are academic and

authoritative (e.g.,

journal articles, other

text books, .gov Web

sites, professional

organization Web

sites, cases, statutes,

or administrative

rules).

Minor to no errors

exist in grammar,

mechanics, or spelling

in both the initial post

and comments to

others. Formatting of

citations and

references is correct.

If required for the

assignment, utilizes

sources to support

work for both the

initial post and the

comments to other

students. Sources

include course and

text readings as well

as outside sources

(when relevant) that

are academic and

authoritative (e.g.,

journal articles, other

text books, .gov Web

sites, professional

organization Web

sites, cases, statutes,

or administrative

rules).

Overall Score

No Submission 0 points minimum

There was no

submission for this

assignment.

Emerging (F to D Range) 1 point minimum

Satisfactory progress has not been

met on the competencies for this

assignment.

Satisfactory (C Range) 56 points minimum

Satisfactory progress has been

achieved on the competencies for

this assignment.

Proficient (B Range) 64 points minimum

Proficiency has been achieved

on the competencies for this

assignment.

Exemplary (A Range) 72 points minimum

The competencies for

this assignment have

been mastered.