Internal Environmental Analysis

Content

Points Available

Points Earned

Comments:

Prepare an Executive Summary that includes the following items with 1 heading per item.

· Executive Summary Example 1

All items must be adequately addressed.  

1. Includes a concise and clearly labeled Introduction/Overview.  5 points

2. Assess the organization's internal environment.  See Fig 3.1 and focus on section 3 when assessing the internal environment.  10 points

3. Identify the most important strengths and weaknesses of your organization including an assessment of the organization's resources. See Section 3.5.  15 points

4. Identify important internal environmental factors found in your analysis of the (1) general, (2) industry, and (3) external environments. See Section 5.2 and then Chapter 2.  15 points

5. Perform a competitor analysis.  See Section 5.2.  15 points

6. Assess the structure of the organization and the influence this has on its performance.  See Section 11.1.  10 points

7. Determine the organization's competitive position and the possibilities this provides.  Throughout book.  10 points 

8. Includes a concise and clearly labeled Conclusion/Summary  5 points

85

Total Available

Total Earned

85

Writing Guidelines

Partially Met

Not Met

Comments:

Assignment is written as an Executive Summary with no paragraphs greater than 3 sentences

8

Bullet points, headers, font colors, images, and charts are used appropriately

8

Correct spelling, subject-verb agreement, and parallelism.

8

Maximum of 2 pages are included

8

Includes APA-formatted references and In-text citations.  Be creative with the location of the citation and references.  

3

Total Available

Total Earned

35

Assignment Total

120