Week3 - Case Study, Practicing Ethics, Pushing Credibility

Pushing Credibility

Reply to Sherlon D discussion post (1 of 3)

Marketing pushes credibility to sell their products, for example, you have athletes that would not normally wear a Brand of Sneaker/Tennis Shoe and they will endorse the brand to try to persuade us to believe that the product is the best running, basketball or walking shoe to buy.  They are also forced to wear or use these products in order to get compensation.  I understand that it is about the money but if the only reason you are using this product is to make a dollar then you are not credibly yourself. There were times that certain dyes could cause major allergic reactions in some people now you as the athlete has to explain why you endorsed a product that was harmful to men, women, children and even some pets.

Another example would be people are fit endorsing exercise products.  They will lead you to believe that if you follow their instruction you too can look as fit as they and you will lose pounds, shed ages of your life and reduce your medicine intake. Although the ads will provide the side affects and the small print explaining everyone is not the same so they won't lose the weight as quickly, the consumer will believe they can achieve it.  I know a friend that would purchase items from the Infomercials and now has a house full of stuff she don't use because those ads were so persuasive she had to have it.

I too have purchased some items, but now when I look at those ads, I make a conscious effort to tell myself that is something I don't need and change the channel.

Thill, J. V., & Bovee, C. L. (2015). Excellence in Business Communication 12th ed. Boston, MA: Pearson