CLA2 Presentation - MIS

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BUS 530 - MANAGING

INFORMATION SYSTEMS &

TECHNOLOGY

WEEK 3 –05/21/2020

AGENDA

• WELCOME

• CHAPTER 3: INFORMATION AND COMMUNICATIONS TECHNOLOGIES: THE ENTERPRISE

ARCHITECTURE

• CHAPTER 4: DATABASES AND DATA WAREHOUSES

• CHAPTER 5: INFORMATION SYSTEMS FOR THE ENTERPRISE

• CHAPTER 6: THE WEB, SOCIAL MEDIA, E-COMMERCE, AND M-COMMERCE

DOES IT MATTER?

• ADVANTAGE DEPENDS ON TYPE OF IS

• FUNDS TO RUN BUSINESS ARE COMMODITY

• FUNDS TO GROW AND TRANSFORM ARE

MORE CLOSELY TIED TO STRATEGY AND

ADVANTAGE

• HUMAN ELEMENT IS CRITICAL FOR

SUCCESS

Chapt

er 2 -

HARDWARE

INPUT

• KEYBOARD

• MOUSE AND TOUCH SCREEN

• MICROPHONE

Chapt

er 3 -

SCANNERS AND SENSORS

• OPTICAL SCANNERS

AND DIGITAL

CAMERAS

• RADIO FREQUENCY

IDENTIFICATION

(RFID)

• ENVIRONMENTAL

SENSORS

OUTPUT

• MONITORS AND SCREENS

• PRINTERS AND SPEAKERS

• CONTROLLERS

Chapt

er 3 -

PROCESSING

• CENTRAL

PROCESSING UNIT

(CPU)

• TRANSISTORS

• MOORE’S LAW

STORAGE

• BYTES

• TEMPORARY STORAGE

• PERMANENT STORAGE

• BUSINESS FACTORS

Chapt

er 3 -

TYPES OF SOFTWARE

• APPLICATION

• SYSTEM

• OPERATING

SYSTEM

• UTILITY

HOW IS SOFTWARE CREATED?

• PROGRAMMING LANGUAGES

• SOURCE CODE

• OBJECT-ORIENTED PROGRAMMING

Chapt

er 3 -

DEVELOPMENT STRATEGIES

• COMMERCIAL OFF-THE-SHELF (COTS)

• SOFTWARE AS A SERVICE (SAAS)

• CUSTOM SOFTWARE DEVELOPMENT

Chapt

er 3 -

OPEN SOURCE

• CRITERIA

• SUCCESS

• MOTIVATION

Chapt

er 3 -

NETWORKS

• TRANSMISSION MEDIA AND PROTOCOLS

• WIRED MEDIA

• WIRELESS MEDIA

Chapt

er 3 -

WIRED MEDIA

• TWISTED PAIR WIRES

• COAXIAL CABLES

• OPTICAL FIBER

Chapt

er 3 -

WIRELESS MEDIA (1:2) • WAVES

• MICROWAVE TRANSMISSION

• WIFI AND BLUETOOTH

Chapt

er 3 -

WIRELESS MEDIA (2:2)

• SPECTRUM

• LAST MILE

Chapt

er 3 -

TYPES OF NETWORKS (1:2)

• LOCAL AREA NETWORK (LAN)

• PACKET SWITCHING

• VOICE OVER INTERNET PROTOCOL

(VOIP)

Chapt

er 3 -

TYPES OF NETWORKS (2:2)

• CLIENT SERVER

• PEER-TO-PEER

Chapt

er 3 -

NETWORK PROTOCOLS

• ETHERNET

• TCP/IP

• WIRELESS

Chapt

er 3 -

ENTERPRISE ARCHITECTURE

Chapt

er 3 -

TRENDS

• PERSONAL

COMPUTERS

• CLIENT SERVER

• VIRTUALIZATION

• CLOUD COMPUTING

GUIDING THE ARCHITECTURE

• ENTERPRISE ARCHITECT

• HUMAN ELEMENT

Chapt

er 3 -

INFORMATION RESOURCES

• STRUCTURED INFORMATION

• UNSTRUCTURED INFORMATION

• SEMI-STRUCTURED INFORMATION

• METADATA

Chapter

4 - 24

QUALITY OF INFORMATION

• ACCURACY

• PRECISION

• COMPLETENESS

• CONSISTENCY

• TIMELINESS

• BIAS

• DUPLICATION

Chapter

4 - 25

• Record

• Field

• Table

MANAGING INFORMATION

Chapter 4 - 26

FILE PROCESSING SYSTEMS

• REDUNDANCY AND INCONSISTENCY

• LACK OF INTEGRATION

• INCONSISTENT DEFINITIONS

• DEPENDENCE

Chapter

4 - 27

DATABASES

• REDUCED REDUNDANCY

• INTEGRITY AND ACCURACY

• ABILITY TO ADAPT TO CHANGES

• PERFORMANCE AND SCALABILITY

• SECURITY

Chapter

4 - 28

DATABASE ARCHITECTURE

• ONE TO ONE (1:1)

• ONE TO MANY

(1:M)

• MANY TO MANY

(M:M)

Chapter 4 - 29

RELATIONAL DATABASE

• TABLES OF RECORDS

• LINK FIELD IN ONE

TABLE TO FIELD IN

ANOTHER TABLE

• SEPARATES DATA

FROM PATHS TO

RETRIEVE DATA

Chapter 4 - 30

DATA MODEL (1:2)

• ENTITIES AND

ATTRIBUTES

• PRIMARY KEY

• NORMALIZATION

Chapter 4 - 31

• Relationships and foreign keys

• Complex relationships

DATA MODEL (2:2)

Chapter 4 - 32

RETRIEVING INFORMATION

• STRUCTURED QUERY LANGUAGE (SQL)

• INTERACTIVE VOICE RESPONSE (IVR)

• NATURAL LANGUAGE INTERFACES

Chapter

4 - 33

MANAGING THE DATABASE

• PERFORMANCE

TUNING AND

SCALABILITY

• INTEGRITY,

SECURITY, AND

RECOVERY

• DOCUMENTATION

Chapter 4 - 34

MULTIPLE DATABASES

• INTEGRATION CHALLENGES

• SHADOW SYSTEMS

• MASTER DATA MANAGEMENT

• DATA STEWARDS

4 - 35

• Building data warehouses

• Extract, transform, and load (ETL)

• Data mining

DATA WAREHOUSES

HUMAN ELEMENT

• OWNERSHIP ISSUES

• DATABASES WITHOUT BOUNDARIES

• STAKEHOLDERS

Chapter

4 - 37

• Components

• Integration

• Workflow

FINANCE MANAGEMENT

Chapter 5 - 38

• EXCEPTION REPORTING

• COMPLIANCE REPORTING

• EXTENSIBLE BUSINESS REPORTING

LANGUAGE (XBRL)

Chapter

5 - 39

REPORTING AND COMPLIANCE

HUMAN CAPITAL MANAGEMENT

• HUMAN

RESOURCES

MANAGEMENT

• WORKFORCE

MANAGEMENT

• TALENT

MANAGEMENT

• Do we have the talent we need?

• Can we afford to lose star employees?

• How productive are our employees?

HUMAN CAPITAL METRICS

• OPTIMIZE FLOW OF PRODUCTS FROM

SOURCE

TO CUSTOMER

• ALIGN SUPPLY WITH DEMAND

Chapter

5 - 42

SUPPLY CHAIN MANAGEMENT

SUPPLY CHAIN OPERATIONS REFERENCE

1. PLAN

2. SOURCE

3. MAKE

4. DELIVER

5. RETURN

Chapter 5 - 43

• VISIBILITY

• DEMAND FORECAST ACCURACY

• WALMART AND DELL

Chapter

5 - 44

MEASURING PERFORMANCE

• Supply chain planning

• Warehouse management

• Transportation management

• Manufacturing execution

• Global trade management

IS FOR SUPPLY CHAIN

Collaboration Sensing

• Internal and

external

• Electronic data

interchange (EDI)

• Electronic markets

• Radio frequency

identification (RFID)

• Global positioning

systems (GPS)

COLLABORATION AND SENSING

Chapter 5 - 46

• CUSTOMER RETENTION

• PROFITABILITY

• REVENUE

• LISTENING TO CUSTOMERS

Chapter

5 - 47

CUSTOMER RELATIONSHIP MANAGEMENT

• EMAIL MARKETING

• SALES FORCE AUTOMATION

• CUSTOMER SERVICE AND SUPPORT

Chapter

5 - 48

CRM TECHNOLOGIES

ENTERPRISE RESOURCE PLANNING

• SUPPORT BACK

OFFICE BUSINESS

PROCESSES

• MODULES AND

APPLICATIONS

Chapter 5 - 49

• SUITE

• BEST OF BREED

• MIDDLEWARE

Chapter

5 - 50

INTEGRATION STRATEGIES

• COMPLEXITY

• PROCESS CHANGE

• LOCATION DIFFERENCES

Chapter

5 - 51

IMPLEMENTATION ISSUES

• SUBSCRIPTION-BASED

• ERP ADVANTAGES AND

DISADVANTAGES

Chapter

5 - 52

SOFTWARE-AS-A-SERVICE

• Inform or entertain

audience

• Influence audience

• Sell products or

services

• Facilitate offline

relationships

WEB STRATEGY (1:2)

Chapter 6 - 53

• Inform or entertain

audience

• Influence audience

• Sell products or

services

• Facilitate offline

relationships

WEB STRATEGY (2:2)

Chapter 6 - 54

NAMING THE WEBSITE

• UNIFORM RESOURCE LOCATOR (URL)

• DOMAIN NAME SYSTEM (DNS)

• HYPERTEXT TRANSFER PROTOCOL

(HTTP://)

• FILE TRANSFER PROTOCOL (FTP://)

• TOP-LEVEL DOMAIN

Chapter

6 - 55

MANAGING DOMAIN NAMES

• INTERNET CORPORATION FOR

ASSIGNED NAMES AND NUMBERS

(ICANN)

• LEGAL DISPUTES

• CYBERSQUATTING AND

TYPOSQUATTING

Chapter

6 - 56

WEBSITE DESIGN

• HIERARCHICAL

ARCHITECTURE

• MULTIDIMENSION

ARCHITECTURE

• SEQUENTIAL

ARCHITECTURE

Chapter 6 - 57

• USABILITY

• ACCESSIBILITY

Chapter

6 - 58

USER INTERFACE DESIGN

SOFTWARE DEVELOPMENT STRATEGIES

• WEB BROWSER

• HYPERTEXT MARKUP LANGUAGE

(HTML)

Chapter 6 - 59

• Javascript

• AJAX

• Flash

• W3C

INTERACTIVE WEBSITES

CONTENT MANAGEMENT SYSTEMS

• CONTENT

MANAGEMENT

• CASCADING

STYLE SHEETS

(CSS)

Chapter 6 - 61

• Online transactions

• Security

• Trust

E-COMMERCE

Chapter 6 - 62

MOBILE DEVICES AND M-COMMERCE

• WHY MOBILE MATTERS

• DESIGNING WEBSITES AND APPS FOR MOBILE DEVICES

• M-COMMERCE AND MOBILE PAYMENTS

• Search engine

optimization

• Search terms and

key words

• Page rank and

relevance

• Search engine

scams

MARKETING THE WEBSITE (1:2)

Chapter 6 - 64

• Search engine

optimization

• Search terms and

key words

• Pagerank and

relevance

• Search engine

scams

MARKETING THE WEBSITE (2:2)

Chapter 6 - 65

• CLICK-THROUGH RATE (CTR)

• TARGET ADVERTISING

Chapter

6 - 66

WEB ADVERTISING (1:2)

• Search portals

• Online marketing challenges

WEB ADVERTISING (2:2)

Chapter 6 - 67

• CROWDSOURCING

• EXPANDING DATA

• LEARNING WEB

Chapter

6 - 68

WEB 2.0

1. WEB STRATEGY

2. WEBSITE INFORMATION

ARCHITECTURES

3. E-COMMERCE

4. M-COMMERCE

5. WEBSITE MARKETING

6. WEB 2.0

Chapter

6 - 69

SUMMARY