Week 5 Individual Assignment: Presenting a Marketing Project Plan, Part 4

Marketing Strategy

Christina Tobel

University of Phoenix

HCS/472

Sandra Payne

11/07/2021

Marketing Strategy

Part 1: 4Ps of Marketing

4Ps	Description	Describe the marketing strategy that applies to this element
Product	This is what an organization offers to its clients. Whiting Community Health Center provides health care services.	The product should be packaged attractively. It should get the attention of the client. The quality should be good enough to give the client value for money.
Price	This is the cost consumers pay to get the product. The price differs depending on the products.	The price should be affordable but profitable. This will enable the company to stay in business as well as the clients to afford the products.
Place	This is the location where the client can access the products of an organization. Whiting Community Health Center provides its services at its premises.	The place should be strategic enough to be easily accessible. Apart from using their premises, companies should also consider taking the services to the people at the community level.
Promotion	This refers to the advertising or marketing strategies that an organization uses to make the clients aware of its products and services.	Social media is one of the most effective ways to promote business. Many people have accounts and can easily be reached online.

Part 2:

Adverting Campaign

Social media marketing is the proposed advertising campaign for Whiting Community Health Center. Billions of people are on social media. Effective use of this tool will enable an organization to reach out to a very huge potential customer base (Haimowitz, 2012). Short videos and pictures should be posted on the hospital’s different social media platforms.

Possible Communication Tools

Different forms of communication can be used, such as email, telephone calls, television, and the internet among others. All these are effective but their levels of effectiveness differ. In a marketing setup, communication must be very effective for the message to be delivered and understood within the shortest time possible (Kotler & Stevens, 2021).

The selected communication tool is the internet.

The Internet

The internet is one of the communication tools that will be used widely. This is because it will enable the company to penetrate areas that would be difficult to reach physically (Berkowitz, 2016). Through the company’s website and social media platform, videos and pictures will be used to convey the message.

References

Berkowitz, E. (2016). Essentials of Healthcare Marketing. Burlington, MA: Jones and Bartlett.

Haimowitz, I. (2012). Healthcare Relationship Marketing. Burlington, MA: Gower Publishing.

Kotler, P. & Stevens, R. (2021). Strategic Marketing for Healthcare Organization. Hoboken, NJ: John Wiley and Sons.