Marketing Planning and Practice

Week3Lecture3.3Selectingthefocusoftheplan.pptx

Marketing Planning and Practice UMKDQD-15-2 Week 3 Lecture 3.3

Presented by

Michelle Jackson

Module Leader

w/c 22 February 2021

Selecting the Focus for the Plan

At the end of your insight section you must identify ONE challenge or opportunity which the remainder of the marketing plan will address

Choosing the Opportunity/Challenge

This must have been evident from the preceding analysis (insight)

There will inevitably be a range of challenges/opportunities

You choose one that will benefit the brand/organisation