Creating a Viusal

Content marketing – visuals, videos, and the power of imagery

week 3

Logo

Imagery

● People respond to images with other people in them ● Image quality is important ● Check render across devices

Typography

● People are looking for familiar fonts ● Two-three maximum fonts on a web page

Composition

● Your design should be uncluttered, clear, and logical ○ Use whitespace ○ Remove anything that’s unnecessary

● Each piece you design should serve one purpose. When designing, ask yourself: what is its purpose?

Assignments Visual Standards ● Logo

● Color palette

● Fonts

● Images

Lead Generation Piece ● Video, infographic, or other visual content

● Designed to convert visitors to leads

● Clear CTAs

Paid, Earned, Owned

Lead Generation