Journal

Brand, and Product, or

Service

Name Pricing Strategy from Table 5.3

Pricing Strategy Definition and Use

Your Rationale for the Pricing Strategy Selection

Royal Treatment

Pet grooming and pet spa services for dogs and cats

Custom-made

Converse Shoes

3 Restaurants’ (of your choice) course dinner menu on Feb 14 of each year.

PearlsAndLavender Hand-made ceramic and brass jewelry offered by a self-employed.

Southwest Airlines The world’s largest low-cost carrier.

Off-season hotel room prices on weekdays.