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Content
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Met
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Partially Met
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Not Met
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Comments:
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Identified the market structure student’s chosen firm operates in, analyzed student’s chosen firm’s current market share, and identified the firm’s local/global competitors.
5 points
Analyzed the barriers to entry in this market to illustrate the potential for new competition and its impact on firm’s future in the market.
5 points
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Identified and explained trends in current macroeconomic indicators for last three years including:
· Current stage of the business cycle.
· Real gross domestic product (GDP).
· Inflation as measured by the consumer price index (CPI).
· Unemployment rate.
· Federal funds rate.
· Current rate for borrowing funds such as the so-called “prime rate.”
10 points
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Evaluated trends in demand over last three years and explained their impact on the industry and the firm. Included quarterly (last two quarters) and annual sales (last three years) figures for the product student’s firm sells. 5 points
Created business strategies by analyzing information and data related to the demand for and supply of firm’s product(s) to support student’s recommendation for the firm’s actions. Included a graphical representation of the data and information used in student’s analysis. 5 points
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Examined available, current data and information, such as pricing and the availability of substitutes, and explained how student could determine the price elasticity of demand for firm’s product. Assessed how the price elasticity of demand impacts the firm’s pricing decisions and revenue growth.
5 points
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Applied the concepts of variable and fixed costs to firm for informing its output decisions. Analyzed how different kinds of costs (labor, research and development, raw materials) affect the firm’s level of output. 5 points
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Based on the data gathered and analysis performed student’s conclusion included:
· Business strategies, including price and non-price strategies, based on market structure to ensure the market share and potential market expansions. Also included exploration of global opportunities for student’s business in a dynamic business environment and provided recommendations.
10 points
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· A recommendation for how the firm can manage its future production by synthesizing the macroeconomic and microeconomic data presented.
10 points
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· Proposal for how the firm’s position within the market and among its competitors will allow it to take your recommended action.
10 points
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· Recommended strategies for the firm to sustain its success going forward by evaluating the findings from demand trends, price elasticity, current stage of the business cycle, and government policies.
10 points
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The analysis is a minimum of 1,050 words in length. 5 points
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Total Available
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Total Earned
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85
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/85
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zaza zaza
week3GradingGuide.docx
