Portfolio

MEMORANDUM.

TO: Supervisor Embraer Aerospace Corporation.

FROM:.

DATE: November 12, 2023.

SUBJECT: Framework for implementing Pillars of Digital Leadership.

I’m writing to inform you about a framework I have developed for implementing Pillars of Digital Leadership at Embraer Aerospace Corporation. I believe these pillars will positively transform many employees at the company. There are 7 pillars of digital leadership, but I will only focus on 3. The first pillar is communication. Communication is key in the Aerospace and defense industry, especially to the aerospace engineers who work on complex, multidisciplinary, and international projects. All leaders in Embraer Aerospace Corporation should always ensure all employees receive essential information on time through various digital channels. For instance, the company's website, social media platforms, and personal emails. I believe that effective communication will promote digital leadership since leaders can engage all employees and make them feel valued.

The second pillar is branding. Embraer Aerospace Corporation Brands include EMB, ERJ, Legacy, Lineage, LR, Phenom, and Praetor. Leaders in Embraer Aerospace Corporation can leverage social media tools to develop a positive culture. This can be a culture that will help the company attract and retain the most competent and talented aerospace engineers as well as a culture that will continue attracting investors and customers all over the world. The last pillar is opportunity. Leaders in Embraer Aerospace Corporation should be more vigorous in promoting innovation and professional growth of all employees. Considering that Embraer is among the largest producer of civil aircraft and the leading provider of regional jets worldwide, leaders are supposed to leverage the connection made through technology to help the company improve how it manufacture and sell different categories of aircraft. I believe this can also motivate its employees, increase satisfaction, and make them perceive this digital leadership as an opportunity to develop their careers and professions.

Attached is an action plan showing how I hope to implement the above framework.

One page action plan for Embraer Aerospace Corporation.

Big picture plan

Embraer Aerospace Corporation will manage to retain and attract the most competent and talented aerospace engineers and other employees. This will allow the company to continue being among the largest producer of civil aircraft and the leading provider of regional jets worldwide.

Timeline	Description
Where our business is now	The approximate revenue is $ 4.5 billion, net income is $ 42.5 million, and has over 15,000 employees.
Where our business will be in six months' time	The company will attract and retain competent and talented employee who will help it to compete fairly with top companies in this industry like Boeing and Airbus.
Where our business will be in 12 months' time	The company may increase its revenue within the range of $5.2-$5.7 billion.
Where our business will be in three years' time	The company will have the most competent aerospace engineers and become second or first largest producer of civil aircraft.

How we will get there

Strategy	Pillar(s)	Action plan (how)	Timing – Completion Date	Person responsible
Employee empowerment.	Refer to memo	Training of aerospace engineers.	September 2024	Human resource manager and Operations Manager.
Fair employee recruitment, appraisal and promotions.	Refer to memo	Potential candidates desiring to join the company will be recruited fair based on merit. For instance, level of education, experience, and skills. The same be followed during appraisal and promotion.	March 2024	Human Resource Manager.
Branding.	Refer to memo	Leverage social media tools to develop a positive culture.	February 2024	Marketing Manager.
Improve communication.	Refer to memo	Ensure employees receive essential information on time through various digital channels. For instance, the company's website, social media platforms, and personal emails.	January 2024	Human Resource Manager.
Exceeded customers and investors expectations.	Refer to memo	Customize our aircrafts as requested and be innovative.	December 2024	Manufacturing and sales Managers.