week 10

Running Head: YUMMY-YUMMY DESCRIPTION AND SWOT ANALYSIS 2

YUMMY-YUMMY DESCRIPTION AND SWOT ANALYSIS 2

YUMMY-YUMMY DESCRIPTION AND SWOT ANALYSIS

YUMMY-YUMMY DESCRIPTION AND SWOT ANALYSIS

Company Name and Product

Yummy-Yummy Incorporation is a fast-food business that seeks to increase the well-being of persons in the market. The fast-food company will deal with organic products that can be prepared and sold in fast-food outlets across the country. Yummy-Yummy limited will focus on offering the market organic fast-food meals that top-notch chefs make. The foods will be made from different vegetables from different countries. Products will be outsourced from other locations, and the products sold will be given names per the country of origin.

Mission Statement

The overall mission for Yummy-Yummy limited is to "Serve delicious, organic foods to all the clients in the most convenient manner." A fast-food business is all about service. Service to its clients, employees, and all other stakeholders. The company needs to serve all customers and non-customers as this will bring the essence of being there for all persons. The business also has organic foods. Organic foods will ensure that people get the proper feed which will also boost the health and well-being of persons who wish to eat fast foods.

Trends in the Industry

Fast-food businesses rely on many components to remain competitive in the industry. Firstly, the business will have to ensure that it has kept proper designs that will make clients feel comfortable. Moreover, the fast-food business is digitizing its operations to ensure all operations are automated. However, they will have to employ personnel who will control these operations and ensure service delivery. The fast-food business is growing exponentially and the Coronavirus pandemic has resulted in healthy lifestyles among people. People are looking into foods that can be easily carried to the workplace and make them feel satisfied at the same time. Vegetarian fast-food businesses are increasing over the years as the demand for vegetarian food is on the rise (Bakaloudi et al., 2021).

Strategic Positioning

Yummy-Yummy Incorporation works to ensure a quality-based positioning strategy. Quality is supreme in all business elements and customers will always jump for quality above quantity. The fast food business is there to ensure that clients get delicious food. Delicious vegetarian food is its specialization. Through this, the business will get to attract a number of its clients as they will be quality-oriented (Iyer et al., 2019). The quality of the foods will also brand the organization and become its unique selling point.

Distribution Channels

The Yummy-Yummy corporation will sell its products in a restaurant where people will come and take their orders. The business will apply automated systems where clients register using mobile phone numbers. Clients will make their orders and wait at least ten minutes for them to be prepared and packed. Afterward, the client will receive a notification on their mobile phones that their order is ready. The company will also have an online platform to accept orders from its clients and make deliveries using platforms such as Uber (Saad, 2020). A client will choose one product from the menu offered on the website and then select the destination for the products to be delivered. This method will only apply to the clients within a hundred-mile radius of the hotel as it will expand its limits upon developing other sub-branches. Yummy-Yummy limited will also have several ways of creating products that are customer friendly.

SWOT Analysis

Strengths 1. A valued brand. 2. Delicious foods. 3. Branded products. 4. Embracing Technology.	Weaknesses 1. Issues in supply chain management. 2. Employee satisfaction levels. 3. The business model issues. 4. Myths and misconceptions about organic products.
Opportunities 1. Lifestyles changes in adopting healthier foods. 2. Greener approach by the government ensures healthier products are produced. 3. Increased social media channels to market the organization and brand the products. 4. Increased customer preference for door-to-door delivery.	Threats 1. Riskiness in investments in organizations. 2. Competition in international markets. 3. Culture changes that are not in favor of organic foods. 4. Stiff regulations concerning wages, hygiene, food quality, and higher taxation from the government.

The information below represents the SWOT analysis for Yummy-Yummy Limited. A SWOT analysis is a technique used in assessing the business portfolio in terms of its strengths, weaknesses, opportunities, and threats. This tool helps determine Yummy-Yummy fast food in terms of what the organization will be good at, what makes the business operations fall, the opportunities in a stall in the industry, and the threats in the market. This will be useful in making proper business strategies to maximize growth and development in the organization and n the industry. Information indicated in the SWOT analysis has been derived from research on how fast food businesses operate, the challenges they face, and the opportunities in the present moment (Galtsova, Pulina & Holovko, 2020).

References

Galtsova, O., Pulina, T., & Holovko, O. (2020). THE USE OF SWOT ANALYSIS METHODOLOGY FOR COMPLEX EVALUATION OF ENTERPRISES'CLUSTER ASSOCIATION DEVELOPMENT UNDER GLOBALIZATION.  Baltic Journal of Economic Studies,  6(5), 163-170.

Saad, A. T. (2020). Factors affecting online food delivery service in Bangladesh: an empirical study.  British Food Journal.

Iyer, P., Davari, A., Zolfagharian, M., & Paswan, A. (2019). Market orientation, positioning strategy, and brand performance.  Industrial Marketing Management,  81, 16-29.

Bakaloudi, D. R., Jeyakumar, D. T., Jayawardena, R., & Chourdakis, M. (2021). The impact of COVID-19 lockdown on snacking habits, fast-food and alcohol consumption: A systematic review of the evidence.  Clinical Nutrition.