Week 5 Assignment 2 Strategic Management

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Research on the target market aims to understand the reasons that will make the client buy services. This includes the geographic, lifestyle, psychographic, purchasing pattern, and buying sensitivities of the local and international market.  Customer behavior includes the societal, cultural as well as personal factors which influences their demand for our products. Primary research will be carried out to study the clients directly. This company will aim to penetrate the market to generate more customers and establish a strong foundation for itself, Harris, J. L., Schwartz, M. B., Brownell, K. D., Javadizadeh, J., & Weinberg, M. (2011).

Secondary research will be carried to study what other researchers have found about the clients. Service provision records will also be taken into account. Information from the website and the blogs will also be used to gather more information about the market, Heckman, M. A., Sherry, K., & De Mejia, E. G. (2010).

The company will target mainly the local and the international market because they are the main consumers for the locally produced goods. Almost all the locals do not have supply of drinks and even if they have them then they do not have enough supply hence they will need to buy our products.

Most of the business managers and the workers are another group of large consumers of our brands since they will be needing adequate supply of the products that require addition from time to time. Many do not have a reliable supply on standby and will have to buy our brands by just dialing our number and giving the directions or order the brands on our platform. Most of the customers for the company will be coming from major towns in the country.

Reference

Heckman, M. A., Sherry, K., & De Mejia, E. G. (2010). Energy drinks: an assessment of their market size, consumer demographics, ingredient profile, functionality, and regulations in the United States. Comprehensive Reviews in food science and food safety, 9(3), 303-317.

Harris, J. L., Schwartz, M. B., Brownell, K. D., Javadizadeh, J., & Weinberg, M. (2011). Evaluating sugary drink nutrition and marketing to youth. New Haven, CT: Yale Rudd Center for Food Policy and Obesity.