Week 3 DQ2

Week 3 Discussion - 2 Assignment

Ethics and Advertising Web Search

Required reading:

Read Chapters 8–10 in Excellence in Business Communication.

Think about an ad or commercial you have seen recently that you feel crosses an ethical line. Provide a brief description of the ad or commercial.

Why do you feel it is unethical? How would you re-write it to be an ethical persuasive message?

• Post an initial response by Tuesday at 11:59 p.m. Eastern time.

• Post a minimum of three follow-up responses by Thursday at 11:59 p.m. Eastern time.

To receive full credit, your responses must demonstrate an understanding of key concepts; further the discussion by providing an original and relevant insight; and include a rationale, evidence, or example.

Required Course Materials

Title: Excellence in Business Communication

Edition: 12th

Authors: Thill, J. V., & Bovée, C. L.

ISBN-13: 9780134319056

Title: Publication Manual of the American Psychological Association

Edition: 6th

Authors: The American Psychological Association

ISBN-13: 978-1-4338-0561-5

Website: http://www.apastyle.org/