MGMT, IBUS

For this assignment, you will read a case entitled FIJI Water and Corporate Social Responsibility—Green Makeover or “Greenwashing”? Then you will answer the following questions about the company’s response to corporate social responsibility (CSR) issues:

· What is ethical and socially responsible marketing and why should marketers be concerned about CSR and sustainability?

· What factors contributed to the marketing success of FIJI Water?

· What does it mean for FIJI Water to go carbon negative? How do one measure and report the carbon footprints of products? Is the carbon footprint of FIJI Water big compared to other products?

· What is greenwashing and how can it be identified? Do you think FIJI Water is engaged in greenwashing? What could the company do to gain environmental credibility?

· Are the Fiji government’s concerns about the “negative” contribution of FIJI Water to the local economy justified?

· Does the company do enough to improve its relations with the Fiji government and the local community? What else should it do to improve those relations?

Your answer to each question should be about one paragraph long (3-4 sentences/about a page).

This should completed within 12 hours (Only this one is required.)