PRESENTING YOUR BUSINESS

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Company Description and SWOT Analysis

Timeka Ash

Strayer University

BUS 599: Strategic Management

Professor Dr. Andrea Banto

October 25, 2020

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Company Description and SWOT Matrix

Company Name and Product

Zodiac Freakz is a company that emphasizes the production of sexual enrichment products.

For a long time, libido among men and women has been a great concern across the globe. We

have witnessed many couples, or lovers fight depression due to a lack of sexual arousal or libido.

Therefore, Zodiac Freakz intends to focus on producing, supplying libido-enhancing and

strengthening properties made from aphrodisiac essential oils. These products influence the

current marketplace. By introducing the new libido enhancing products in the market, I intend to

bring something new in the market that will blend the various available libido-enhancing

products. Understandably, POTION 69 is for all phases of adult life, designed to support human

pleasure and sexual wellness. Zodiac Freakz is a significant name for my new venture because it

has been in the market for a long time, purposely focused on producing handmade body oil

products with unique scents.

Mission Statement

Zodiac Freakz has a unique mission statement. “Sexual enhancement is essential in life,

therefore, Zodiac Freakz provides POTION 69 which is essential for all phases of adult life,

designed to support human pleasure and sexual wellness” the information included in this

mission statement is vital and paramount for the company since it helps managers to reach the

target audience. My mission statement has components such as the name of the company, the

type of product offered, and the purpose of the product thereof. The company's name helps

consumers and interested parties know and find more information regarding the product producer

(Lynch, 2018). In this case, Zodiac Freakz is the name of the company. The product's name is

paramount is stating and informing the consumers about what the company offers to the market.

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In this case, Zodiac Freakz intends to offer POTION 69 as a sexual enhancement product to its

consumers. The purpose of POTION 69 by Zodiac Freakz is to help people of all ages enhance

their sexual urge. Therefore, each component of the mission statement plays a vital role in

product marketing and awareness.

Trends in the industry

The global perfume market has experienced significant expansions over the years.

According to the 2018 industry insights, the perfume market had a value of 31.4 billion USD.

The market has considerably grown over the years, and more expansions are expected to be seen

in 2025. The growth in the perfume market is attributed to the rapid growth in personal

grooming. People have developed a top-notch demand for luxury and exotic fragrances

increasingly. More so, the perfume and fragrance industry has significantly grown due to

consumers' increased spending, especially on premium and luxury fragrances, because most of

the consumers earn high income; thus, their living standards are much better to sustain them in

the global market.

Zodiac Freakz is one of the most influential industries known to produce handmade

perfumes. The current perfume and fragrance industry have evolved for both cosmetic and

personal care. Perfumes form a strong essence for personal care and building confidence among

the users. Therefore, aligned with the care and confidence provided by scented perfumes,

POTION 69, among other libido enhancing products, is essential in the current industry. There

are other brands used for improving libido for men of all ages (Lynch, 2018). Libido is an issue

of concern in the current era. One among five men encounters low sex drive; therefore, POTION

69 will help men get their sex life satisfaction. Given that it is an all-natural supplement, it is

specially designed for spicing up sexual life without causing any side effects.

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Strategic position

Strategic positioning is vital in start-up businesses since it reflects the distinctive value chain

that configures all business processes and operations. When managers or business owners

strategically position their businesses, it is nearly impossible for competitors to emulate.

Businesses adopt various positioning strategies, depending on the age of the company. In this

case, quality positioning and benefit positioning will be the best strategic position for Zodiac

Freakz POTION 69. Consumers will have insights about our products, reliability, and durability

in the quality positioning strategy and determine if the cost is worth it. Benefit positioning will

help us market the best features contained in our products. For instance, our products will

enhance libido or sexual life among people of all ages. The use of social media platforms and

other online mechanisms will help implement our strategic positions.

Distribution

Zodiac Freakz libido enhancing products will be distributed through various channels. Since

it is a start-up business, we intend to distribute and sell our products through online methods.

However, the company can build storefront or form live interaction with consumers to increase

its market and consumer base. Since the current generation is clued on social media and online

adverts to purchase and view their interests, online distribution channels become essential and

the main medium to ensure our products reach various consumers regardless of their location.

SWOT Analysis

Strengths

Offering Customization to customers

(product differentiation)

Outstanding Customer Service

Perfume blends are unique recipes and

Weaknesses

Lack of brand awareness

Not approved by the FDA

Ingredient transparency (i.e.) secret

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original

Fragrances are sensual, never

overpowering

We have competitively priced according to

industry pricing

elements

Perfume/liquids are considered hazards in

the mail system-special shipping required.

Sold online in start-up so individuals

cannot smell before buying

Opportunities

Growth amongst independent

representatives/ partnerships

Pop-up events/ social gatherings,

online/offline

Subscription program for new customers to

receive discount/rewards

Advertising with social media technology

and Google ads

Opening a storefront for live interaction

Product reach: there are 15 cities withing

100-mile radius of Columbia SC, in

surround states like NC & GA which

allows introduction of product to different

states

Threats

Market penetration

Competition from other libido-enhancer

producers

Differential pricing from other products

Enough Capital to sustain the products in

the market

Increase in supplier prices

economic decline

Changes in demographics affecting your

business,

Changes in regulations

There is growth in demand for natural products, especially in the sexual life

domain. That implies that Zodiac Freakz will maximize all the strengths and

opportunities, which will, in return, help mitigate the threats available as well as

improving on the weaknesses underlined. For instance, we will offer customized products

to our clients through an online advertisement. This will help in enhancing market, enrich

customers experience, penetrate, and reach more customers. Online advertisements will

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also help improve and enhance brand awareness since many people will learn about

Zodiac Freakz through their various social media platforms (Hitt & Duane, 2017).

In conclusion, sexual enhancement is an issue of concern among people of all

ages and gender. Zodiac Freakz intends to help solve this puzzle by providing natural-

based products such as POTION 69, essential in improving the libido levels among all

the victims.

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References

Hitt, M., & Duane, Ireland, R. (2017). The intersection of entrepreneurship and strategic

management research. The Blackwell handbook of entrepreneurship, 45-63.

Lynch, R. (2018). Strategic management. Pearson UK.