week 3

Requirements

The specific requirements for this assignment are to write a 3-4 page paper in which you:

Company Name & It's Significance:​ MY INFORMATION

jadeddreams

My company ​jadeddreams​ ​creates customized cereal bar treats. My treats are created for people who love cereal or whom are always on the run and maybe doesn't have time to sit and eat a tradition breakfast.

Product & Service

We provide customers with ​any cereal​ they like in the form of a bar which can also be customized.

When customizing the cereal bar, the customer can choose to have the bars decorated into a theme (birthday, anniversary, weddings, parties) or color (any color(s) the customer desires.)

Ingredients for cereal bars includes: jet-puffed marshmallows, Land O Lakes no salt butter, and decorations if requested.

Decorations range from chocolate, nuts, sprinkles, and frosting .The bars can also be made into shapes, and letters.

We can also mix-and-match cereals.

Mission Statement

"The mission of jadeddreams is to provide quality, delicious cereal treats with a unique twist to nourish your sweet tooth!"

PLEASE ANSWER QUESTIONS BELOW USING INFORMATION ABOVE AND SWOT ANALYSIS BELOW!!!!

● Describe the product or service on which the company is focusing, including the company's name and its significance.

● Revise the company’s mission statement based on feedback received in the Week 1 discussion thread, including the rationale for each component of the mission statement.

○ Place the mission statement within quotation marks. ○ Use the Mission Statement Worksheet on pages 72–73 of your textbook as a guide.

● Describe the trends in your specific industry, focusing on your particular type of product or service.

○ Research and outline industry trends. Be sure to consider the size and growth rate for the overall industry and for the specific product or service on which you are focusing.

○ Search the ​Strayer Library​, industry associations, and reliable websites for recent data.

● Select the strategic position from the course text (pages 146–147) that you believe is the best one for your chosen company and explain how you will implement it to distinguish your product or service from the competition.

● Describe the company’s distribution channels and provide the rationale for your selection. ○ Sample questions to ask when choosing distribution channels:

○ Will you sell your product in grocery stores, restaurants, or sports venues? ○ Will you sell your product online or as a subscription? ○ Where will the service be offered?

● Revise your selected company’s SWOT matrix based on feedback from the Week 2 discussion thread and summarize the key learnings from your matrix.

○ Be sure to use the ​SWOT Matrix [DOCX]​ (table) when revising your SWOT matrix.

STRENGTHS 1.Easy online ordering 2.Customization is unique for each customer. 3.Ingredients are gluten free. 4.Affordable prices.

WEAKNESSES 1.Inexperience with operating a business. 2.Start up money is out of the owners pocket. 3.Low staffing 4.Expanding outside of the local area

OPPORTUNITIES 1.New inventive ways to decorate treats 2.Expanding with new products. 3.Finding ways to make treats more healthy. 4.Advertising through social media/internet

THREATS 1.Competitive market 2.There are no barriers for entry into this market 3.FDA regulations are always changing. 4.Economic conditions