Week 3 Assignment

Research the ethical issues that may be encountered in marketing and designing a product as well as in conducting market research.

Prepare an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker notes or audio.

Include the following in the presentation:

· An introduction slide

· Ethical issues businesses may face in the market research process

· Ethical issues businesses may face in setting the price and promoting the product

· Ethical issues a business may face in a global setting and how they differ from domestic concerns

· A conclusion slide

· A references/citations slide