ecomonics

Douglas's marginal rate of substitution is six slices of bread for two Pepsis at the present combination of Pepsi and bread he is consuming. If the price of each Pepsi is $2.00 and the price of a slice of bread is $3.00, is Mr. Douglas maximizing his utility? If not, how should he change his consumption? Briefly explain your response.

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30 points

QUESTION 2

Airlines give away millions of tickets each year through their frequent flyer programs, with the typical airline awarding a free ticket for each 25,000 miles flown on the airline. The average airline ticket costs $500 and is for a 2,500-mile round trip. Given this information, evaluate the following statement: Airlines could have the same effect on demand by eliminating their frequent flyer programs and simply lowering the average ticket price by 10 percent.

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30 points

QUESTION 3

Please identify a heuristic (quick rule of thumb) that you have employed when making a decision, whether in business or as a consumer. Were you better off by making the heuristic decision, or would it have been better to follow a longer decision process? Explain briefly.