Quality Work, A++, (NO plagairism, on time)
LAGNIAPPE
Week31.pptxBaseball Minor Carolina League
Name
University
Date
1
Introduction
This presentation focus on target market.
The 5Ps are principle elements are utilized in marketing strategy.
They are used to meet the customers satisfaction in a target market.
The 5Ps are commonly used to by business managers and owners to control and satisfy customers in their target market, add value to their business and help differentiate their business from competitors . Products entails functionality, appearance, warranty, quality and packaging. Prices entails selling price, discounts, payment arrangements, price matching services and credit. Promotion entails sponsorships, advertising, public retentions activities message and media. Place distribution channels, logistics, service levels, location and marketing coverage. Marketing positioning is the business niche or how you want your customers to think about your products or services.
2
Target market
The residents of Charles town WV include:-
Whites
Hispanics
African Americans
Asians
The composition of the residents of Charles Town WV comprise of the white who are the majority, they are 75 percent of the total population, followed by the Hispanics who contribute 10 % , African Americans 9 %, Asians 3% and other races 2%. This means that the town is a multicultural city.
The residents will provide cultural entertainment in the minor baseball league.
3
Cont. Target market
The business that would be interested in the league include:-
Hotel industries
Sports industry
Health and nutrition industry
Groceries stores
Club houses
Sports arenas
The terms that would be coming to Charles town WV to participate in the minor league baseball will need a place to stay. They will be bedding down in different hotels and club houses within the town. The visiting teams will stock the club houses with sports attires and equipment's purchased in local sports industries . To feed the teams and audience and to ensure high nutrition the visiting teams will stock their club houses with food stuffs from local restaurants capital markets and grocery stores. They are provided with enough food for pregame and postgame nourishments. The league will be hosted various sports arenas and parks within the city. Healthcare industrie will take care of any health emergencies and injuries.
4
Market segments
Behavioral segment.
Geographic segment.
Psychographic segment.
Demographic segment.
Market segmentation is a commonly used process in marketing to define and create distinct market segment from a lager target market segment.
Segmenting markets offer tremendous advantages to companies and marketing firms in Charles Town WV during baseball league.
Demographic entails measurable aspects of each team member such as age, race, education, gender and relationship status.
Geographic information plays a key role on how to target the customers because it means a great deal to the advertisers and the minor baseball league event.
Psychographic information allows media professionals to examine an audience and team plays based on the concept like personal values, interest and attitude.
Income segment give information on different social statues
5
Products
Baseball shoes
Bronx Baseball bat
Leather Baseball ball
The products offered by the business include Baseball shoes ,Bronx Baseball bat and Leather Baseball ball. These products are of high quality, well packaged, appealing appearances , and long term warranty. These products are essential in baseball sport and would be of high demand before and during the minor baseball league.
6
Pricing
Baseball shoes prices $59-$79
Bronx Baseball bat prices $35-$89
Leather Baseball ball prices $89-$100
Pricing is done using the prevailing market prices, demand, quality, quantity, and sizes. The high the quality of the product the higher the pricing. When the customer purchases more products a discount will be offered after sales services. Being minor league the size of the products will also determine the pricing.
7
Place
Sports houses in Charles town
Leading hyper stores
Hosts sporting arenas
Online sales across the entire city and beyond
Place is determined by distribution channels, logistics, service levels, location and marketing coverage. The chosen place are located in heart of Charles town city the host city. In addition, these place will be frequently visited by the teams, umpires and funs. The places are strategy located and hence will make marketing logistics easer.
8
Promotion
Online promotion
Alcoholic brands
Billboards
Media
In 21st century, digital advertising is the best promotion and consumer awareness utilized is online advertising. Alcohol brands went beyond just linking their products to celebrities but also to the sports. In fact, some are explicit in their encouragement to consume alcohol as part of the regular baseball sneakers, balls and bats sport promotion and they use messages to suggest that alcohol consumption should be a normal part of baseball sport equipment experience and the team identification. More than 70% of Americans consciously view the Billboards messages while driving and may learn about high quality baseball sneakers, balls and bats used in minor baseball league in Charles Town WV. Media such as the local news in TVs or newspapers will motivate funs to come out to the baseball league venues to come and watch.
9
Positioning
Linking baseball shoes, Bronx baseball bat and leather Baseball ball products with specific beneficial value.
Offering competitive pricing.
Constant exemplary marketing.
Associating the products with high quality.
The object of market positioning is to establish the image or identity of the product so that the consumers can perceive it in a specific way.
There are several types of positioning strategies for instance product attribute and benefits. Linking baseball shoes, Bronx baseball bat and leather Baseball ball products with specific beneficial value. In addition, the price may be associated with the product competitive pricing. Similarly, the consumers can be made to believe that your products are better than those of your competitors by constant and exemplary marketing.
10
Conclusion
Marketing strategies in sport science is very important
Well developed marketing strategies provides cutting edge advantage of the competitors.
Target market is essential in sport marketing because it highlight key marketing factors.
11
References
Carlson, J., & O’Cass, A. (2012). Optimizing the Online Channel in Professional Sport to Create Trusting and Loyal Consumers: The Role of the Professional Sports Team Brand and Service Quality. Journal of Sport Management, 26(6), 463-478. https://doi-org.ezproxy1.apus.edu/10.1123/jsm.26.6.463
Westberg, K., Stavros, C., Smith, A. C. T., Munro, G., & Argus, K. (2018). An examination of how alcohol brands use sport to engage consumers on social media. Drug & Alcohol Review, 37(1), 28-35. https://doi-org.ezproxy2.apus.edu/10.1111/dar.12493
White, R. D. (2019, Feb 17). THE SNEAKERS ISSUE; HOW JORDANS SOARED; the meeting that gave rise to the basketball sneaker branding market almost didn't happen. Los Angeles Times Retrieved from https://search-proquest-com.ezproxy1.apus.edu/docview/2182030011?accountid=8289
