Apply: Contingency Plan and Executive Presentation

Why the opportunities/threats were selected and how they are anticipated to impact the Company.

In any type of business, it is important to carry out SWOT analysis before launching out any new projects. This enables project managers to ascertain any areas that require improvements. The opportunity in the SWOT analysis was selected to help the project managers to enhance improvements of the entire project. Consequently, it will lead to the efficiency of carrying out activities in the organization. The threats were identified to assist the Company to moderate any risks that are linked with certain project tasks. Besides, the threats were also identified to enhance optimization of the entire process.

Three Measurable Projective Objectives Based on SWOT Analyses.

Why the above Objectives are Essential for the Project.

The objectives are important for the Company because they will offer guidance of all the activities done in the company. The objectives will also enhance the effective use of the Company’s resources. Besides, they will ignite the passion for creativity and innovation in the Company. Furthermore, they will also act as a benchmark for the Company to assess its progress in terms of delivering the planned deliverables within the projected time. Finally, the objectives will be utilized to monitor the schedule of the Company’s projects to ascertain that the projects run as they had been scheduled without having the need to extend the schedule due to delays (Chen et al, 2019).

Metrics that will be used to evaluate the achievement of the project objectives.

To evaluate the achievement of the objective about enhancing digital marketing is done by observing the rate at which the Company is gaining popularity in the global market (Zeng, 2018). Besides, it can be evaluated from the aspect of analyzing whether the Company is making optimum use of the available digital marketing channels to engage expand its market to improve its customer coverage, within the stipulated time.

To evaluate the objective of the partnership with other brands as well as acquiring some brands can be done by examining the speed at which the Company grows (Wang et al, 2018). Although the Alibaba Company is known to be growing very fast, it is believed that when it will partner with other brands and acquire some China-based brands, it will have a broader gateway of revenue that it can use to expand its business into new markets. Acquisition of other brands will also help the Company to expand its business activities and offer access to novel foundations of income.

To evaluate the objective of improving the technological infrastructure in operations in the Company can be done by observing the growth status of the Company. Improve d technological adoption in the Company will also be marked by the creation of new channels of business expansion and extension of customer coverage (Niehues et al, 2018). Besides, it will also be associated with the launch of stiff competition to other e-commerce players like Amazon. Finally, it will be associated with the commencement of innovation and research centers in the Company that will demand an extra spending b Company.

References

Chen, Q., Zhao, H., Li, W., Huang, P., & Ou, W. (2019). Behavior Sequence Transformer for E-commerce Recommendation in Alibaba. arXiv preprint arXiv:1905.06874.

Niehues, J., Cattoni, R., Stüker, S., Cettolo, M., Turchi, M., & Federico, M. (2018, October). The IWSLT 2018 Evaluation Campaign. In Proceedings of IWSLT.

Wang, J., Huang, P., Zhao, H., Zhang, Z., Zhao, B., & Lee, D. L. (2018, July). Billion-scale commodity embedding for e-commerce recommendation in alibaba. In Proceedings of the 24th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining (pp. 839-848). ACM.

Zeng, M. (2018). Smart Business: What Alibaba's Success Reveals about the Future of Strategy. Harvard Business Press.