Week 3
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Week3.docxWeek 3 - Assignment: Examine Mission, Vision, and Strategic Planning for an Organization
Assignment
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Due November 17 at 11:59 PM
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For this assignment, you are asked to research and collect three samples of a mission statement and vision statement and provide a summary of how you feel these can become elements of a strategy for companies to gain competitive advantage.
Your paper should be in three distinct sections noting the identified company in each respective part. You will provide an example of the mission statement and vision statement for each company. Then you will examine the mission and vision statement as it relates to strategic planning for the organization and how it results in a competitive advantage.
Length: 4-6 pages, not including a cover page and reference page
References: Include at least 5 (at least 2 from the library that you have located) scholarly resources.
Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.
Strategic Planning
Businesses are living entities that must evolve and adapt if they wish to grow. While this may be an excessively creative way to examine something that is not alive, maintaining this perspective about your organization as a business leader will help you to imagine the consequences that neglect, a failure to act, or poor planning will cause. Successful business strategic management comes not by passively responding, but by purposeful direction before and after changes occur.
The strategic planning process for a business is usually founded on three elements. These elements are the corporate vision, corporate mission, and corporate goals. The first is that the organization must have a specific direction that they intend for the organization to go. A corporate vision specifies the path in which the organization plans to move. A corporate mission determines who a company wants to serve and what it plans to do to serve its client base. Corporate goals are the tools used to measure success incrementally toward achieving the standards set in the corporate vision and mission.
