Week 3: Discussion 1 and 2 and Assignmen
Week 3 - Discussion 2
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Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Refer to the Discussion Forum Grading Rubric under the Settings icon above for guidance on how your discussion will be evaluated.
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Stealth Advertising |
Read Case Study 10 “Strangers Bearing Gifts” in Chapter 3 of the Jacquette textbook, and answer the following: What is the best course of action for the network? Should the diabetes treatment video be shown on the nightly report together with the announcement about pharmaceutical brochures being available in physician offices? Why or why not? Would airing the video violate any principles of journalistic ethics? Would it be okay to air the video without an announcement about the company’s brochures? What alternative plan (if any) could be made to share information about the diabetes treatment on the nightly report? Or should the pharmaceutical company be told to buy advertising on the network to promote its treatment plan?
Your initial post should be at least 250-300 words in length. Support your claims with examples from required material(s) and/or other scholarly resources, and properly cite any references. Respond to at least two of your classmates’ posts by Day 7