Strategic Global Outsourcing and Offshoring

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Week3-Countryselection.pptx

Sourcing in different geographical locations

BNM748 Strategic Global Outsourcing and Offshoring

Dr. Aleksandre Asatiani

Learning objectives

To be able to…

Discuss the comparative advantages of different countries (and the dynamics of the country competition)

Evaluate the advantages of near-shoring as a sourcing option

Assess suitability of potential sourcing locations (countries, cities) for specific services/processes

Sourcing locations

BRIC

4

Emerging Asia

5

Europe

6

Africa

7

How to select the right location?

Making outsourcing decision

Assess suitability of business processes, resources, activities for sourcing

Suitable for outsourcing

Keep in house

Decide on captive strategy:

hybrid, shared, (divested)

Decide on outsourcing model

Suitable for offsite

Keep onsite

Decide on location:

domestic, nearshore, offshore

Decide on partner(s)

Comparing locations

Decide what information you need before looking for it (to reduce bias)

Use analyst reports and reports by major consultancy firms that specialize in sourcing (for some you may need to pay)

Search for relevant information on official government web-sites and public bodies

Make sure that information/reports are up to date

Updated, relevant and objective comparison

A.T. Kearney Global Services Location Index, 2017

( link ) (Source: A.T. Kearney 2017)

Gartner's top 30 locations for offshore services, 2015

Americas: Argentina; Brazil; Canada; Chile; Costa Rica; Mexico, and Uruguay

Colombia and Peru (were on 2012 list but did not make it in 2015 list)

Asia/Pacific: Australia; China; India; Malaysia; New Zealand; Pakistan; the Philippines; Singapore; Sri Lanka, and Vietnam

Indonesia, Bangladesh and Thailand (were on 2012 list but did not make it in 2015 list)

Europe, the Middle East and Africa (EMEA): Czech Republic; Hungary; Ireland; Northern Ireland; Israel; Poland; Romania; Russia; Slovakia; Spain; Turkey, Ukraine, South Africa

Belarus, Mauritius and Morocco (were on 2012 list but did not make it in 2015 list)

Gartner’s Leading Offshore Services Locations in Asia/Pacific (APAC), 2015

Leading Developed-Market Locations

Australia

Hong Kong

New Zealand

Singapore

Taiwan

Tier 1 Emerging-Market Locations

China

India

Malaysia

Philippines

Vietnam

Tier 2 Emerging-Market Locations

Bangladesh

Indonesia

Sri Lanka

Thailand

Gartner country assessment criteria

Language

Government support

Labour pool

Infrastructure

Educational system

Cost

Political and economic environment

Cultural compatibility

Global and legal maturity

Data and intellectual property security and privacy

Tholons Services Country Index 2018

Source: http://www.tholons.com/digital-innovation

Tholons Services Country Index 2018

Snapshot of Major Destinations for Global In-house Centers

Frost & Sullivan, November 2016

Global In-house Centers

Location selection criteria

1. Cost

labour costs

infrastructure costs

corporate taxes

2. Availability of skills

skill pool

vendor landscape

3. Risk profile

security

disruptive events

regulatory risks

macroeconomic risks

intellectual property risk

4. Environment

governance support

business environment

living environment

accessibility

5. Market potential

attractiveness of local market

access to nearby markets

impact on the existing market/ brand perception*

6. Quality of infrastructure

telecom and IT

real estate

transportation

power

Based on: Farrell, D. (2006). Smarter offshoring. Harvard business review, 84(6), 84-92.

Impact on the existing market / brand perception – whether setting up

21

Factors for assessing country attractiveness for sourcing (chapter 3)

Factor Categories Weight
Costs   15%
  Average wage per skilled employee and manager  
  Average rental office space per square metre (€/sq.m/yr)  
  Cost of telecom, internet access (US$ per month)  
  Cost of power (Kw/H)  
Availability of skills   30%
  Size of the labour market  
  Quality of relevant delivery skills indicator  
  Quality of relevant sourcing management skills  
Environment   15%
  Corruption index  
  Quality of life index  
  Serious crime index  
  Accessibility to the country indicator  
  Corporate Tax  
Quality of infrastructure   10%
  Network downtime  
  Availability of housing indicator  
  Quality of roads and rails indicator  
Risk Profile (10%)   10%
  Personal security index  
  Natural disasters index  
  Political unrest index  
  Cost inflation index  
  Intellectual property indicator  
Market potential   20%
  Attractiveness of local market index  
  Leverage to promising markets indicator  
Total   100%

Customized framework (chapter 4)

Nearshoring

The transfer of business or IT processes, services or functions to companies in a nearby country, often sharing a border with your own country where both parties expect to benefit from one or more of the following dimensions of proximity:

geographic, temporal (time zone), cultural, linguistic

economic, political, or historical linkages.

Nearshoring clusters (Source: Carmel and Abbott, 2007)

Selecting location: city or country?

Top outsourcing cities (Source: Global Services-Tholons Study, 2017)

Show cities by function

26

https:// www.atkearney.com /documents/10192/12610750/Global+Cities+2017+-+ Leaders+in+a+World+of+Disruptive+Innovation.pdf /c00b71dd-18ab-4d6b-8ae6-526e380d6cc4

A.T. Kearney global cities outlook

Next week…

Be prepared to present your answers to country attractiveness exercise (questions can be found on Blackboard under Teaching Resources tab)

Readings:

Hallikainen, P., Bekkhus, R., & Pan, S. L. (2018). How OpusCapita Used Internal RPA Capabilities to Offer Services to Clients. MIS Quarterly Executive, 17(1).

Lacity, M. C., & Willcocks, L. P. (2016). Robotic Process Automation at Telefónica O2. MIS Quarterly Executive, 15(1).

Wilson, H. J., & Daugherty, P. R. (2018). Collaborative Intelligence: Humans and AI Are Joining Forces. Harvard Business Review.

AC C ELER AT E PH: FUT UR E-R EAD Y 2022

18 The Philippine Global In-house Center Subsector Roadmap 2022

1.1.5 CO MPE TI TIVE ANAL YSIS

Exhibit 7 provides a summary of the background and key competencies of the GIC subsector in the leading destinations globally. India and the Philippines are the market leaders, with China, Malaysia, and Poland also beginning to make headway in this domain.8

Exhibit 7: Snapshot of Major GIC Destinations

Country Description Country Description

India

 India is a leading destination for GICs.

 Tier II destinations, such as Hyderabad and Pune, and Tier III destinations, such as Indore and Trivandrum, are becoming hotspots for GICs.

Philippines

 The Global In-house Center Council (GICC) aims to promote the Philippines as the preferred location for GICs.

 GICs have been growing rapidly, driven by a large talent pool and stronger engagement within the business.

China

 The government encourages global companies and privately- owned ventures to set up GICs.

 State-owned Assets Supervision and Administration Commission (SASAC) facilitates the setting up of finance GICs.

Thailand

 There is a growing use of shared services for cost reduction and management efficiency.

 The government provides tax and non-tax benefits to set up GICs in Thailand.

Malaysia

 Malaysia is a lower-cost location compared to Western countries or neighboring countries such as Singapore.

 It receives strong support from the government and several organizations.

Mexico

 Mexico has a large pool of resources equipped with IT knowledge.

 It is also an ideal location for US companies due to its close proximity and lower operating costs.

Brazil

 Brazil possesses modern infrastructure and IT specialists, which can enable technology innovation.

 However,  Brazil’s  labor  cost,   import tax, and service tax are high.

Chile

 Chile is equipped with excellent infrastructure and has a skilled workforce, especially for the IT sector.

 However,  Chile’s  population  is   relatively small.

Indonesia

 The government is actively improving infrastructure and the ICT landscape.

 The government is encouraging foreign investment as well as cooperation between local and international companies.

Poland

 Poland is often chosen due to its convenient location, stable economic condition, low labor costs, and availability of well-educated resources.

Vietnam

 Vietnam is still in its infancy, with mostly smaller setups.  It has predominantly single-function delivery centers focusing on areas in BPM such as HR or

finance and accounting.

Source: SSON; KPMG; Frost & Sullivan

8 http://www.ssonetwork.com/sourcing-models-strategy/articles/global-locations-trends-2014-report/; http://www.everestgrp.com/2013-12-malaysia-the-emerging-asian-tiger-for-global-shared-services-sherpas-in-blue-shirts- 12510.html; http://forbesindonesia.com/berita-773-enterprise-services-the-next-big-wave.html; http://www.nationmultimedia.com/business/Next-move-Thailand-as-HQ-and-trading-hub-of-Asean-30249545.html; https://www.kpmg.com/BR/en/Estudos_Analises/artigosepublicacoes/Documents/Advisory/global-outsourcing-business.pdf; https://www.kpmg.com/PL/en/IssuesAndInsights/ArticlesPublications/Documents/Poland-as-The-Destination-for-Shared- Services-Centers.pdf; https://www.kpmg.com/PL/en/IssuesAndInsights/ArticlesPublications/Documents/Poland-as-The- Destination-for-Shared-Services-Centers.pdf; https://www.kpmg.com/BR/en/Estudos_Analises/artigosepublicacoes/Documents/Advisory/global-outsourcing-business.pdf; http://www.ssonetwork.com/vertical-industry-insight/columns/asean-for-shared-services-costs-taxes-and-talent

ACCELERATE PH: FUTURE-READY 2022 18

The Philippine Global In-house Center Subsector Roadmap 2022

1.1.5 COMPETITIVE ANALYSIS Exhibit 7 provides a summary of the background and key competencies of the GIC subsector in the leading destinations globally. India and the Philippines are the market leaders, with China, Malaysia, and Poland also beginning to make headway in this domain.8 Exhibit 7: Snapshot of Major GIC Destinations Country Description Country Description

India

India is a leading destination for

GICs.

Tier II destinations, such as

Hyderabad and Pune, and Tier III

destinations, such as Indore and

Trivandrum, are becoming

hotspots for GICs.

Philippines

The Global In-house Center Council

(GICC) aims to promote the

Philippines as the preferred location

for GICs.

GICs have been growing rapidly,

driven by a large talent pool and

stronger engagement within the

business.

China

The government encourages

global companies and privately-

owned ventures to set up GICs.

State-owned Assets Supervision

and Administration Commission

(SASAC) facilitates the setting up

of finance GICs.

Thailand

There is a growing use of shared

services for cost reduction and

management efficiency.

The government provides tax and

non-tax benefits to set up GICs in

Thailand.

Malaysia

Malaysia is a lower-cost location

compared to Western countries or

neighboring countries such as

Singapore.

It receives strong support from the

government and several

organizations.

Mexico

Mexico has a large pool of

resources equipped with IT

knowledge.

It is also an ideal location for US

companies due to its close proximity

and lower operating costs.

Brazil

Brazil possesses modern

infrastructure and IT specialists,

which can enable technology

innovation.

However,  Brazil’s  labor  cost,  

import tax, and service tax are

high.

Chile

Chile is equipped with excellent

infrastructure and has a skilled

workforce, especially for the IT

sector.

However,  Chile’s  population  is  

relatively small.

Indonesia

The government is actively

improving infrastructure and the

ICT landscape.

The government is encouraging

foreign investment as well as

cooperation between local and

international companies.

Poland

Poland is often chosen due to its

convenient location, stable

economic condition, low labor costs,

and availability of well-educated

resources.

Vietnam

Vietnam is still in its infancy, with mostly smaller setups.

It has predominantly single-function delivery centers focusing on areas in BPM such as HR or

finance and accounting.

Source: SSON; KPMG; Frost & Sullivan

8

http://www.ssonetwork.com/sourcing-models-strategy/articles/global-locations-trends-2014-report/;

http://www.everestgrp.com/2013-12-malaysia-the-emerging-asian-tiger-for-global-shared-services-sherpas-in-blue-shirts-

12510.html; http://forbesindonesia.com/berita-773-enterprise-services-the-next-big-wave.html;

http://www.nationmultimedia.com/business/Next-move-Thailand-as-HQ-and-trading-hub-of-Asean-30249545.html;

https://www.kpmg.com/BR/en/Estudos_Analises/artigosepublicacoes/Documents/Advisory/global-outsourcing-business.pdf;

https://www.kpmg.com/PL/en/IssuesAndInsights/ArticlesPublications/Documents/Poland-as-The-Destination-for-Shared-

Services-Centers.pdf; https://www.kpmg.com/PL/en/IssuesAndInsights/ArticlesPublications/Documents/Poland-as-The-

Destination-for-Shared-Services-Centers.pdf;

https://www.kpmg.com/BR/en/Estudos_Analises/artigosepublicacoes/Documents/Advisory/global-outsourcing-business.pdf;

http://www.ssonetwork.com/vertical-industry-insight/columns/asean-for-shared-services-costs-taxes-and-talent

AC C ELER AT E PH: FUT UR E-R EAD Y 2022

19 The Philippine Global In-house Center Subsector Roadmap 2022

Analyzing the overall supply perspective of GICs from a FTE standpoint, APAC is clearly, by far, the largest region in terms of delivery capabilities, accounting for more than 70% of the market. This is followed by Europe and Latin America.

Exhibit 8 illustrates shared service centers by delivery location.

Exhibit 8: FTEs in GICs by Delivery Location (2014)

Source: Frost & Sullivan Analysis

India and the Philippines are the top two GIC locations globally, as these countries are already mature outsourcing destinations. India and the Philippines have a proven track record of having a large talent pool required to cater to the needs of the GIC market.

1.1.6 LEARNI NG S FO R TH E P HILIPPI NES

The GIC subsector is set to continue growing as more companies look at setting up their own operations across the globe to streamline cost and drive innovation across the enterprise. Listed below are some global learnings applicable to the Philippine GIC subsector.

i. Inclusive to all industries to set up GICs

In the global GIC setup, companies originate from a diversified range of industries. A similar trend can be seen in the Philippines, where one GIC is from the petrochemical industry while another is from the BFSI or automotive industry. As the Philippines is already one of the leading hubs for GICs globally (besides GICs being an industry-neutral setup), theoretically, companies from every industry or business can set up their own delivery center in the country. To further expand the local GIC market, the Philippines can market itself as a GIC destination for all industries first, rather than promoting the types of GICs already set up here. It can also develop internal advisory capabilities by focusing on different industry working groups to help new companies without GIC experience to set up their operations in the country.

ii. Conduct more dialogues with Corporate HQs

RoW 11%

Brazil

Argentina

Chile

Mexico

Czech Republic Slovakia Hungary

Bulgaria Egypt

South Africa

Singapore

Legend

Key Locations

Emerging Locations

Costa Rica (2%)

Ireland (7%)

Poland (6%)

Romania (1.5%)

India (50%)

Malaysia (4%)

Philippines (13.5%)

China (5%)

ACCELERATE PH: FUTURE-READY 2022 19

The Philippine Global In-house Center Subsector Roadmap 2022

Analyzing the overall supply perspective of GICs from a FTE standpoint, APAC is clearly, by far, the

largest region in terms of delivery capabilities, accounting for more than 70% of the market. This is

followed by Europe and Latin America.

Exhibit 8 illustrates shared service centers by delivery location.

Exhibit 8: FTEs in GICs by Delivery Location (2014)

Source: Frost & Sullivan Analysis

India and the Philippines are the top two GIC locations globally, as these countries are already mature

outsourcing destinations. India and the Philippines have a proven track record of having a large talent

pool required to cater to the needs of the GIC market.

1.1.6 LEARNINGS FOR THE PHILIPPINES

The GIC subsector is set to continue growing as more companies look at setting up their own

operations across the globe to streamline cost and drive innovation across the enterprise. Listed

below are some global learnings applicable to the Philippine GIC subsector.

i. Inclusive to all industries to set up GICs

In the global GIC setup, companies originate from a diversified range of industries. A similar trend can

be seen in the Philippines, where one GIC is from the petrochemical industry while another is from the

BFSI or automotive industry. As the Philippines is already one of the leading hubs for GICs globally

(besides GICs being an industry-neutral setup), theoretically, companies from every industry or

business can set up their own delivery center in the country. To further expand the local GIC market,

the Philippines can market itself as a GIC destination for all industries first, rather than promoting the

types of GICs already set up here. It can also develop internal advisory capabilities by focusing on

different industry working groups to help new companies without GIC experience to set up their

operations in the country.

ii. Conduct more dialogues with Corporate HQs

RoW

11%

Brazil

Argentina

Chile

Mexico

Czech Republic

Slovakia

Hungary

Bulgaria

Egypt

South Africa

Singapore

Legend

Key Locations

Emerging Locations

Costa Rica

(2%)

Ireland

(7%)

Poland

(6%)

Romania

(1.5%)

India

(50%)

Malaysia

(4%)

Philippines

(13.5%)

China

(5%)