week 3_ discussion

Classmate Replies

1. EBONI WROTE:

2. Based on what you learned, how would you facilitate cross-team collaboration between the marketing management function and R&D teams at Lenovo?

3. Cross team collaborations is people that are not in the same career field come together to work towards a goal or single agenda.

4. The goal of the marketing and R&D team was to work together as a team to come up with ways to increase its market shares by focusing on the 18 to 25 year old age demographic.

5.

6. How would you communicate about new features to customers?

7. Social media such as Facebook and Instagram are great ways to market new features to customers. You are able to pay Facebook and Instagram to feature your business in ads for publicity.

8. How would you measure the success of the team?

9. The demographic data of the purchase groups that were collected at time of sale demonstrated a significant percentage of increase, ownership and purchase from this market segment. I believe that additional success can be measured in the product reviews that will show future direction or course of action.

2. Melissa Wrote:

Based on what you learned, how would you facilitate cross-team collaboration between the marketing management function and R&D teams at Lenovo?

 Cross-team collaboration is when people from different fields of working come together to complete or work towards a single agenda.

 You can see here the goal of the marketing and the R&D team are working towards is to increase its market share and to focus on 18- to 25-year-old demographic.

 The following steps can be taken to facilitate cross-team collaboration between the marketing management and R&D team at Lenovo:

 Mutual key performance indicators- Both the teams need to get together and decide on how they will evaluate success while they will work together on different tasks.Centralized and transparent communication protocol It will be important to create a smooth and functional communication system between both the teams in order to communicate well and help each other in better understanding of their perspectives in different tasks.Division of responsibilities- It becomes really important while working in teams to make everyone know about what they are supposed to do.Tools for better and more effective communication- It will be important for both the teams at Lenovo to fix some common communication tools such as various video and audio-conferencing applications to help them communicate better over tasks no matter where they are located in the world.Welcoming new ideas- It is important to understand that in order to work better each team should appreciate and be open to innovative ideas. It would help them to reach their common goal much faster.